5 P’s of Marketing
In the realm of sports marketing there are the five P’s that make up the marketing mix. These are product, price, promotion, public relations, and place. Each of these are vital for the marketing plan to be successful.
A product is any good service or idea. In this case, we are looking at the Gwinnett Braves logo and uniforms. When the Atlanta Braves organization decided to also name their AAA affiliate the Braves, it was very well thought out. The Gwinnett Braves have a logo and name to their major league organization it helps the casual fan recognize that they are a part of the Atlanta Braves organization. Since the Gwinnett Braves share the same mascot as Atlanta, they can use the same logo on the uniforms, with only the …show more content…
With a minor league baseball team such as the Gwinnett Braves players could vary from game to game as they get called up to the big leagues or demoted to AA. The game itself will be different as no two games will be exactly the same. With each pitch, there could be a different result. There are several variables that play into each aspect of the game of baseball. The uniforms are also unique as no other AAA team shares a logo with the Gwinnett Braves.
Simultaneous production and consumption is another facet that makes a Gwinnett Braves game is a unique sports product. Fans consume the game as it is taking place. While the game can be recorded for later viewing, it is not the live version that can only be consumed at the stadium. Fans can have an impact on a game by the way they respond to different outcomes. This is why the term “home field advantage” exists (Mullen, et al, …show more content…
When fans attend a sporting event they are likely to eat and drink at the game. Most fans appreciate watching a game while eating a hot dog or popcorn. The lines for beer at baseball stadiums are generally longer, thus the marketing team with the Minnesota Twins unveiled a self-serve beer station in 2014 just before hosting the MLB all-star game and festivities. They started with two machines where patrons can pay by the ounce. The Minnesota Twins were the first of any sports team to house such a machine (Walsh,
In the realm of sports marketing there are the five P’s that make up the marketing mix. These are product, price, promotion, public relations, and place. Each of these are vital for the marketing plan to be successful.
A product is any good service or idea. In this case, we are looking at the Gwinnett Braves logo and uniforms. When the Atlanta Braves organization decided to also name their AAA affiliate the Braves, it was very well thought out. The Gwinnett Braves have a logo and name to their major league organization it helps the casual fan recognize that they are a part of the Atlanta Braves organization. Since the Gwinnett Braves share the same mascot as Atlanta, they can use the same logo on the uniforms, with only the …show more content…
With a minor league baseball team such as the Gwinnett Braves players could vary from game to game as they get called up to the big leagues or demoted to AA. The game itself will be different as no two games will be exactly the same. With each pitch, there could be a different result. There are several variables that play into each aspect of the game of baseball. The uniforms are also unique as no other AAA team shares a logo with the Gwinnett Braves.
Simultaneous production and consumption is another facet that makes a Gwinnett Braves game is a unique sports product. Fans consume the game as it is taking place. While the game can be recorded for later viewing, it is not the live version that can only be consumed at the stadium. Fans can have an impact on a game by the way they respond to different outcomes. This is why the term “home field advantage” exists (Mullen, et al, …show more content…
When fans attend a sporting event they are likely to eat and drink at the game. Most fans appreciate watching a game while eating a hot dog or popcorn. The lines for beer at baseball stadiums are generally longer, thus the marketing team with the Minnesota Twins unveiled a self-serve beer station in 2014 just before hosting the MLB all-star game and festivities. They started with two machines where patrons can pay by the ounce. The Minnesota Twins were the first of any sports team to house such a machine (Walsh,