5 Hour Energy Shot Business Proposal for the United Kingdom Expansion

10927 Words Jul 1st, 2013 44 Pages
5 hour ENERGY Shot
Business Proposal for The United Kingdom Expansion
November 17, 2012

Florida International University – MBA Class 2013 – Group 7

Table of Contents

Executive Summary.…………………………………………………….…………………………..….2 Which Product and Why?………………………………………………………………………………4 Target Consumer Market…...……………………………………………………………………….…6 Labor Cost, Availability……...…………………………………………………………………………10 Macroeconomic condition………………………………………………………………..………….…12 Technology...………………………………………………………………………………………….…14 Growth...……………………………………………………………………………………………….…15 Key challenges/Risk/Political stability/Corruption...……………………………………………….…16 Logistics……………………………………………………………………………………………….…18 Marketing Channel..………………………………………………………………………………….…19
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(An 8-ounce serving of Starbucks coffee has 180 milligrams of caffeine, according to the company’s website.) The 5Hour ENERGY spokeswoman had no comment on the ConsumerLab.com report. ConsumerLab.com found little if any research showing that other ingredients on the label— including B vitamins and amino acids—would give the average person a boost.”ix Consumerreports.org agrees that “5-Hour ENERGY will probably chase away grogginess at least as well as a cup of coffee.”x Data suggest that this is enough and consumers are very

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satisfied with the benefits of 5-Hour ENERGY. We feel that consumers in the UK will be just as receptive as their North American counterparts. While understanding the receptiveness of the product by consumers in a new market is important, the decision to choose 5-Hour ENERGY as a product to expand into the UK started with a basic analysis of the UK economy by looking at data that explored the total wealth of the UK and the wealth per person in the country. We knew that the success of 5-Hour ENERGY in the US market can be attributed to the wealth of the country, so we realized that it was important to select a country that was somewhat similar in wealth. The UK and several

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