Essay on 4p's in a Restaurant

3612 Words Mar 17th, 2012 15 Pages
Lesson 4 Assessment Tool: Marketing Plan Framework
This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business. This Tool can serve as companion activities for Lesson 4. 4.1. Executive summary: This is a summary of the marketing plan, so it is usually prepared after the plan has been completed. It should summarize: Situation analysis results Marketing goals and objectives Proposed marketing actions (strategies and tactics) to meet goals and objectives Proposed marketing budget and key resources that are necessary to implement the marketing actions Expected outcomes of the proposed marketing actions 4.2. Mission
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We will treat each and every one of our guests like family visiting our home for a festive occasion. We will strive to keep all areas of our Lake George restaurant spotless. We will protect Lake George and our environment regardless of cost to ourselves. We realize that without our customers, our business would not exist and we welcome the opportunity to serve them.” B. Beaver Lake Cottage (http://www.beaverlakecottages.com/missionstatement.htm): “Our goal is to provide the ambiance and amenities for our guests to Relax, Reflect and Renew.”

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“Our primary measure of achievement shall be our Repeat and Referral business.” “We shall provide a work environment that will encourage our employees to make our goals possible.” “If we are ever in doubt about any personal or business decision, we shall ultimately rely on the Golden Rule as our Final Answer.” 4.3. Situation Analysis Situation analysis will help you understand the current and near-future business activities you and your competitors are using. By conducting this analysis you will understand how customers respond to your offerings and those of your competitors. The results of this analysis therefore provide a basis for your marketing strategy development later on. A. Internal Audit – Provided below is a checklist that business owners can use when conducting an internal audit of their offerings. You can use this checklist as a guide and can modify it to suit the elements of your

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