The 49th Parallel Roasters cherishes working with the same producers every year. A representative is sent to visit the plantations on annual basis to facilitate a positive change through feedbacks and the farmers are included in the discussion for solutions. This method emphasizes the non-hierarchical methods of engaging between producers and retailers and embraces the idea of solidifying partnership for the sake of cultivating a strong supply chain. For an example, in the video that features one of the producers in Honduras, Martir Fernandez have worked with the roasters for over 5 years. His plantation is located in the region of Las Flores Santa Barbara in Finca Bonanza, and the video documents one of the changes that took place at his plantation,
