24/7 News Cycle Paper

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Public Relations and the 24/7 News Cycle Trend

All 10 trends are significant in the public relations sector, but the 24/7 News Cycle is especially vital. In today’s tech savvy society, there are an overwhelming number of social platforms that information can be communicated and spread over every minute. However, some sites can be more reliable and trusted than others, which make it especially difficult for people in the field of public relations to sort through.
Information is spread through thousands of different sources every minute of every day, and it is the role of the public relations professional to sort through, analyze, collect, and keep track of it all. From the most popular sites such as news broadcasts and main social media pages to less popular chat rooms and blogs, the information needs to be reviewed. However, today’s society often demands instant responses, which can affect the validity of the information being circulated. This trend is especially significant because public relations professionals need to find a way to communicate and respond on all of these platforms to make their companies or clients stand out and avoid crises while still ensuring relevant and up to date information.
Many public relations committees are staffed with proactive workers who can immediately act and respond …show more content…
Keeping up with the constant flood of information can be tough, yet it is the role of public relations professionals to handle the flow of information in the most concise, immediate way possible. The other 9 trends are important in the field of public relations as well, but the 24/7 news cycle is one of the most challenging trends due to all of the information circulating on the web and how fast that information is communicated to the

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