2.5 Online Pr And Social Media Case Study

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2.5 Online PR and social media:

With the introduction of social media in our daily life, the internet have evolved as Web 2.0 by providing a dialogic two way communication platform for all. (Breakenridge, 2008) The PR News Online mentions that ‘If you are not on Facebook, Twitter or LinkedIn, you do not exists.’ (The Pr News Blog, 2012) The internet and computers have increased the access to information to a great extent. With that have changed the working in many professions, including Public Relations. (Phillips, 2001)

Facebook is the most popular online social media site founded by Mark Zuckerberg and Eduardo Saverin in 2004. There are more than 1.4 billion Facebook users across the world. (Statistics Brain, 2014) As of 2014, 71% of online
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It is usually better to be thinking about a small niche market to target (e.g., people who want to do their own car repairs but don’t know how to diagnose what’s wrong).
2. Be a thought leader: Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or a buyer’s problems than to blather on about your product.
3. Be authentic and transparent: Don’t try to impersonate someone else. It is sleazy, and if you get caught you can do irreparable harm to your company’s reputation. If your mother would say it is wrong, it probably is.
4. Create lots of links: Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.
5. Encourage people to contact you: Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.
6. Participate: Create groups and participate in online discussions. Become an online leader and
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Organizations are using social media websites to track what is being said about them, gather information on their company, and see what is going on within their industry. Social media has also grown to become a news outlet for real-time updates of news events. Special focus on news updates is frequently placed on natural disasters. Social media has also grown to be both a promotional tool for individuals and companies and a place for advertising. This type of advertising has been proven to be effective. Advertising on social media tends to be considered unobtrusive. A 2008 survey by Razorfish found that 76 percent of 1,006 people surveyed said they did not mind seeing ads on their social media websites and that 40 percent of them acted on the advertisements. Celebrities, athletes, and socialites use social media to stay in contact with fans and provide updates about their lives, careers, and personal businesses. Niche topics are also discussed over micro-blogging sites. Popular topics include upcoming sporting events, news, political debates, and other events of hype. Recently the film industry has turned to social media for the marketing of films. (Shoenberg,

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