The Supermarkets and Grocery Stores industry develops the largest food retail outlet in the United States. Businesses in this industry sell general lines of food products, containing fresh and prepared meats, poultry, seafood, canned and frozen foods, fresh fruits and vegetables and many others (IBIS World, 2014). Over the next five years, demand for the Supermarkets and Grocery Stores industry must increase gradually, producing a stable course of revenue. As the economy recovers and household disposable income rises, customers will increase purchases of premium-brands and private-label brands, enhancing average business sizes for grocery stores.
Three industry trends have been identified in the natural food industry.