1800flowers Research Paper

Mobile devices are making it easier for customers to purchase items on an impulse. An impulse purchase can be defined as an unplanned spur of the moment decision to buy a product or service right before the purchase is made . For example, 1800Flowers has created a Facebook storefront to get its name out to the 703 million active mobile users currently on Facebook .
1800Flowers offers its mobile customers the opportunity to purchase a more limited number of its normal website flower bouquets. The reason behind this more limited product offering is to make purchasing flower bouquets from a mobile device easier, with the hope that customers will do more impulse buying . In order for impulse buying to be successful, an ordering process that is quick and easy is necessary. Through its Facebook storefront, 1800Flowers offers a simple way to order flower bouquets on mobile devices. 1800Flowers allows its customers the opportunity to fill out a wish list in Facebook, containing the kinds of flowers they like; this wish list then goes into the news feeds of all of their Facebook friends. When an occasion comes up, like a birthday, the …show more content…
A Michigan music venue, Royal Oak Music Theater, was the first music and comedy venue to start using mobile ticketing. Instead of carrying paper tickets or having to wait in huge lines at the will call window, ticketing bar codes are sent directly to a customer’s smartphone. These barcodes can be scanned at the music theater directly from the customer’s phones. To accommodate these customers using the mobile ticketing, Royal Oak Music Theater set up a special VIP entrance for customers who have mobile tickets. Customers with mobile tickets are also allowed to enter the music theater earlier than those holding traditional tickets as a special incentive for customers to purchase mobile tickets instead of traditional paper tickets