Logos, Ethos, And Stereotypes: The Ad In Fortune Magazine

Early in the morning, the couples walked through the airplane hallway going to their seats and suddenly the wife stopped. She started looking around and was amazed by the interior design of the plane. After passing by the First-class seats and continue through the Business class, she was arguing with her husband about who will be sitting on the window seat. At the end she sat on it. After that, she grabbed a novel that she bought before she entered the plane and started reading it. Her husband started asking her about the movie she suggest him to watch during this five hours flight that departure from Dubai to Turkey. She suggested three movies which were (London has fallen, Civil war, and Now you see me 2). Then he shouted to her “Its Freeman coming!!!” She started looking around, she saw that famous American actor sitting on the seat ahead of theirs and said, “what a coincidence I suggested two of his movies in a while and how come he is in the Turkish airline? Do you think he’s going to Turkey?”. The advertisement for Turkish airlines perfectly persuades the audience to travel through it. The Ad in Fortune Magazine shows how services are easily and comfortably provided. The advertisement also combines the three major techniques for the best Ad which are Logos, Pathos, and Ethos. The service advertisement covers one full page in the magazine. …show more content…
Its main aim is to convince the audience to get their service or product. In this advertisement, the advertiser uses crossing legs which we can indicate that the person is relaxed and enjoying the service and he is not willing to leave the place. The atmosphere of the place “plane” give the passengers sense of relaxation and comfort. Furthermore, it reveals that the place is safe and Freeman is happy with the people surrounded by him. By having logic in the advertisement, it would appeal audience with good