Jay Heinrichs, an established content and editorial consultant for companies such as Southwest Airlines and NASA, has developed into a persuasion master. Studying the works of the ancient Greeks and Romans, including Aristotle and Cicero, Heinrichs has produced a rhetoric guide used by high schools and universities around the world. Thank You For Arguing, a New York Times Best Seller, is one of the top ten books assigned at Harvard. Heinrichs does a superb job of showing his readers the art of persuasion.
Thank You For Arguing is strategically split into four different sections: Offense, Defense, Advanced Offense, and Advanced Agreement, each identifying important rhetorical techniques. In his first part “Offense,” Jay Heinrichs begins by …show more content…
He speaks of Cicero’s five canons: invention, arrangement, style, memory, and delivery (281). Using the 5-step oration method, Heinrichs exemplifies winning an argument with a short speech at town hall (281-293). Heinrichs transitions into the remainder of his last section by outlining President Obama’s use of rhetoric. Even though Obama was a rhetoric exemplary, most politicians, Heinrichs argues on page 325, lack beneficial argument. Polarization, in the creation of “tribes,” occurs in our government because our representatives lack a rhetorical knowledge. Heinrichs suggests that if our culture values rhetoric more, and we thank people for arguing, especially kids, proper arguments and debates can break the stalemate on the issues surrounding our society (327-328).
Jay Heinrichs nails it. The usefulness and the capacity of the information is stellar. I am never one to believe that something is perfect, however. There are times I believe that his information was slightly redundant. Whether or not he was trying to truly capture importance through repetition, it made the book seem longer than necessary. That being said, if I were to give it a rating out of 5 stars, I truly believe Heinrichs earns a
Thank You For Arguing is strategically split into four different sections: Offense, Defense, Advanced Offense, and Advanced Agreement, each identifying important rhetorical techniques. In his first part “Offense,” Jay Heinrichs begins by …show more content…
He speaks of Cicero’s five canons: invention, arrangement, style, memory, and delivery (281). Using the 5-step oration method, Heinrichs exemplifies winning an argument with a short speech at town hall (281-293). Heinrichs transitions into the remainder of his last section by outlining President Obama’s use of rhetoric. Even though Obama was a rhetoric exemplary, most politicians, Heinrichs argues on page 325, lack beneficial argument. Polarization, in the creation of “tribes,” occurs in our government because our representatives lack a rhetorical knowledge. Heinrichs suggests that if our culture values rhetoric more, and we thank people for arguing, especially kids, proper arguments and debates can break the stalemate on the issues surrounding our society (327-328).
Jay Heinrichs nails it. The usefulness and the capacity of the information is stellar. I am never one to believe that something is perfect, however. There are times I believe that his information was slightly redundant. Whether or not he was trying to truly capture importance through repetition, it made the book seem longer than necessary. That being said, if I were to give it a rating out of 5 stars, I truly believe Heinrichs earns a