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28 Flashcards
Marketing Strategy: A decision-focused approach Chapter 1
6th edition; Orville C. Walker, John W. Mullins & Jean-Claude Larréché; McGraw-Hill International Edition.- Subjects:
- Chapter1 larréché marketing mcgraw-hill mullins strategy walker
- Author:
- Created:
- November 2011
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36 Flashcards
Marketing Strategy: A decision-focused approach Chapter 2
6th edition; Orville C. Walker, John W. Mullins & Jean-Claude Larréché; McGraw-Hill International Edition.- Subjects:
- Chapter2 larréché marketing mcgraw-hill mullins strategy walker
- Author:
- fikoo92
- Created:
- December 2015