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My media diary test shows me that my media time spending is very diverse. I classified my media usage into three categories, news & social networking, entertainment, and study. For all three type of usages, I calculated the time-use for each type and found out that I am in favor of social media most. During the testing time, I spent 115 minutes media time in day one and 160 minutes in day two. My average time spending for social media is about 135 minutes/day. It shows that I should have enough…

communication, any advertising on these platforms shows the paid-for aspect of this method. LUSH does not promote their Bath Bombs with billboards, posters, magazines, or any electronic form of promotion other than social media. As seen on the title page, LUSH has Instagram, Twitter, and YouTube accounts made by individual stores as well as the headquarters based in different countries around the world. LUSH releases videos on YouTube to show how the Bath Bombs are made and used, shares…

DJ Khaled — real name: Khaled Khaled, and perhaps the most famous living Palestinian-American, has been able to impact the lives of millions through his phone. In an unlikely turn of events, the 40-year-old Khaled — who has been steadily making music since the early ’90s, recently collaborating with such artists as Drake and Lil Wayne — is now best known for his mastery of a social network largely favored by teens who think Instagram requires too many words (and who like the idea that the Snaps…

There’s no denying it, social media has taken over our lives. Nowadays it’s impossible to find someone that isn’t connected to facebook or twitter or instagram, etc. Undoubtedly, this has influenced our behaviour drastically, especially for the younger generations. The real question is, are these changes for better, or for worse. The Good Social media allows us to connect with virtually anyone. It “meets our basic need for a sense of belonging” says JoAnne Cantor, Ph.D. “Hearing from our…

In the documentary film, Generation Like, Douglas Rushkoff makes an argument that social media is used to market a person or brand. His theory is extremely useful because it sheds insight on the difficult problem of identity construction by social media. In the documentary produced and directed by Douglas Rushkoff, people feel accomplished and happy when their liked on social media. In Generation Like, a young boy changes his character online to be funnier so people will like him, a young girl…

Social networking is defined by Thomson, Krebs, Nemeth et al. (2016) as relationships between people or organizations that are dependent upon one another within a permanent structural part of society. Thomson et al. (2016) claimed that introducing new ideas can mold social networks and its characteristics. They stated that a personal social network is an individual’s connection within society and each individual clusters their social connections into particular groups. When considering a…

I am thrilled to apply for the Bell Media Marketing Intern position within the Conventional and Specialty Television department. I am an advocate for expanding, supporting and contributing to innovative Canadian creative content. As a Creative Industries student at Ryerson University, I am seeking a position where I can employ my marketing and communication skills. My educational background within the creative industries will enable me to make a strong contribution to Bell Media. Through my…

Social networking sites make people lonelier. Are social networking sites good for society? The UK is one of the loneliest places to live according to the Mental Health Foundation (2016). Their studies show that 48% of the adults in the UK are lonely and getting lonelier as time pass. 42% say that they have felt depressed as an effect caused by loneliness and being alone (Pittman & Reich. 2016). This happens in a time where we use technology and social networking sites to stay connected more…

In the essay “I Tweet, Therefore I Am,” New York Times author and essayist Peggy Orenstein observe how social networking sites have people connected online sites, as Twitter, Facebook and Myspace. Instantly posting the present moments of their daily life’s, instead of enjoying the moment. Orenstein also states how distracted, she gets from living the moment by turning to social networking to post about her day. Orenstein concur about how Twitter and other Social Networking sites have affect her…

Identify Target Behavior My social media usage is the behavior that I want to modify. I have noticed that in the past few months I’ve been overusing my social media specially “Snapchat.” I feel like I’m addicted to Snapchat which is a bad thing because it takes away from me a lot of time the I could invest in other productive things. Snapchat has become so addicted in my life that I feel the need to post every little moment of my life on Snapchat, also I’m always distracted on my phone because…