Trinidad and Tobago

-1 INTRODUCTION BRAND The word “Brand” owes its origin to the Norwegian word “brand” which means to burn. Farmers used to put some identification mark on the body of the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers…

Literature review This chapter presents a review of current quantitative researches on teachers’ burnout and attrition rate. Studies show that the current attrition rate for the entire teachers’ population is 35% high (Struvyven& Vanthournout, 2014). Ingersoll, Merrill & Stuckey (2014) study analyzing the transformation of the American teaching forces found that the teaching force is increasingly less stable as the statistics on annual teacher attrition from 1988-1989 to 2008-2009 reveals that…