The Handler

The Conversation, a UK newspaper company, reports that over 40 % of women have been recorded to be dissatisfied with the way their bodies look. Also Girls as young as five report weight concerns and express a desire to be thinner. Body image has consistently appeared in the top three issues of concern in the Mission Australia Survey of Young Women from 2006 to 2013. The doll Barbie has been an iconic figure in many younger girls lives since her daybue on March 9th,1959 at the annul toy fair in…

While researching popular toys, games and entertainment in the 1930’s I found that Monopoly is one of the most popular games during this time. Marry Hoyer Dolls weir the dolls of the century. Entertainment was a big time thing because of the Radio from Space and the Frankenstein Monster which was one the most popular films from the 1930’s. These historical events are still interpreted in today’s time. In the 1930’s the Parker Brothers was the first to permit the use of Monopoly. The Parker…

As the hard winds of New York City hit my face, I looked up in adornment at the giant gold letters reading, “American Girl Place” for the first time. I faced my father, his giant frame proceeding over my small nine-year-old one, looking into his eyes waiting for the signal that meant I could go in. He smiled at me, took my hand, and led me inside. A burst of excitement filled up inside of me as I walked in and saw the arrangement of dolls lined up inside a glass case. Learning from the helpful…

Manufactures of consumer goods play into racialized and gendered preferences for their products, while also generating consumer desires. On the production and marketing of differences, similarities, role models, and both looking-like-me and looking-unlike-me experiences, through toys and games. In this particular article, Ann Ducille critiques the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of…

Most of the girl toys in stores have certain characteristics. These roles portray femininity, beauty, and certain gender roles. One of the most popular toy companies for girls all over the world is Barbie. She has offered young girls dolls, dollhouses, and the accessories that goes with them since 1959. Barbie has been very influential to young girls, affecting how they dress and even act. Unfortunately, the controversy that surrounds Barbie has begun to grasp attention through social media and…

Thank you so much for choosing me to run this ad campaign, selling the “Oops-I-Did-It-Again” doll. I feel that we have a great product here, and am honored that I was your first choice to sell this revolutionary toy. In this email, I will layout my ad campaign proposal to you using statistically successful techniques, along with analyses explaining why each technique will work to sell our product. I hope you are as excited about what this doll can do for our company as I am! First, we will sell…

I remember in fourth grade my teacher insisted that we come to school the following day dressed as we would in our dream career. In that moment, I realized how I enjoyed creating new ideas and designing fashion. I then reminisced on the day I got my first Barbie. I use to mix and match her clothing with previous dolls I owned. I wanted all my Barbies to look original, unlike most little girls who bought their matching clothes in a plastic pack. In my spare time, I would pull out my…

MATTEL, INC., incorporated was born on March 6, 1968, designs, manufactures, and markets a variety of toy products around the world, which are sold to its customers and directly to consumers. The company operates through three segments: North America, which consists of the United States and Canada, International, and American Girl. The North America and International segments sells products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands…

It is 1983 and Chris Wiggs is tired of his daughter Joanna carrying around these massive barbie dolls. He decided to no longer put up with it and create a smaller version of a doll instead. polly pockets they were named, mostly because of the fact that they were so small they could fit into your pocket. When he first designed these toys he had no idea they would be majorly popular for over 10 years, have many variations and eventually end in discontinuation. Bluebird Toys were the first to…

Psychologist have tested and proven the side effects of playing with Barbie dolls. It is impossible to know at a young age if a girl will develop a negative influence by playing with Barbie dolls. Studies have proven that playing with Barbie Dolls can change the way young girls think and behave later on in life. Barbie dolls are a negative influence that can make them self-conscious about their physical appearance by lowering their self-esteem and making them desire the body of a Barbie Doll.…