Akira Matzuo Eng-105 October 25, 2016 Professor Brody Tecate Commercial Want to stop from losing millions of dollars before it happens? Many companies now usually make mistakes when trying to appeal to customers and they either work or end up losing millions. In the commercial “TecateBeerWall” you have a group of men meeting each other in the U.S.A/Mexico border and they talk about great wall, this magnificent wall and then say that the wall is Tecate beer wall and it will unite all of us…
Since the dawn of the refrigerator era, dairy products have taken many diverse and interesting forms. No product -from cheese to milk- was colorfully explored quite literally like yogurt in the late 80s, 90s, and early 2000s. In an effort to get parents to buy yogurt that would not be chucked instantly by their kids, big corporations decided to include colorful sprinkles, cookie pieces, and further diversify the flavor base of the usually bland yogurt cup. One product that survived the consumer…
Axe, the male body fragrance line/male hygiene products have a negative outlook on women by objectifying them and making women out to be weak in the presence of a male wearing this scent. The common theme throughout their commercials is that beautiful women will be instantly attracted to you and want to flirt with you. Axe has a lot of commercials where the theme is centered around objectifying women as a sexual goal. Axe - Clean Your Balls is an infomercial about women cleaning sports balls for…
This tide ad is full of light colors in the start we see the dad sitting down on a couch, the room looks clean and there’s a lot of not “masculine colors” for example, pink and purple. In the ad the dad, says that he does the laundry so that most mean he cleans the house too. His daughter is always wearing the same dress which is not clean and for him t be able to wash it he lets her play sheriff once a week. This ad is not effective in my opinion I don’t see any dads relating to this because…
Commercials are all over television, and usually people ignore the commercials and continue to change the channel until the show is back on. However it takes an enjoyable commercial to stop someone from the continuation of channel surfing, and catch their attention long enough for them to watch. To present a striking commercial the producer has to consider the intended audience, the timing it will be released, and how to emotionally connect with the viewers. The Bud Light Ghost Spuds commercial…
We see ads everywhere on our phones, on buses, on television, we even hear them on the radio. And I can assure you almost every single one is trying to appeal to a specific audience through rhetorical appeals such as ethos, pathos, and logos; they also use thing such as juxtaposition, camera angles, and lighting to help catch their audiences’ attention. Together we’ll look at how two car ads use humor and their ability for the audiences to relate. We’ll see how car companies like Audi and…
Persuasive techniques are used all the time in advertisements, we just don’t seem to notice them. These two ads have very similar techniques used, for example did you notice the exaggeration in these two ads? probably not because we don’t pay much attention to it, for example in the SOLO ad would the man…
Shea Moisture organization operates globally in the highly competitive billion-dollar cosmetic industry, in addition, Shea Moisture is an innovative organization who is outperforming their competitors by offering consumers an array of products with natural ingredients, unlike Shea Moisture organization competitors who has harmful ingredients in their cosmetic products. According to Juhász, & Marmur Many cosmetics contain chemical additives to enhance cosmetic properties, protect cosmetic…
appears to be unprepared with an onion until he holds the onion to his eye to release a tear into the perfume bottle. Although there is humor in the extremes that the commercial demonstrated, it has an underlying connection with the fanbase. In the advertisement, it told a story like an audience is getting an inside look at what the creation process of the perfume looked like. This commercial makes the audience experience the feeling that the perfume was made especially for them by the…
Problem resolution- https://www.youtube.com/watch?v=Xw9Bp2AszNw This commercial is effective because it is humorous. Everyone has to dust and this shows as you get older it becomes harder to reach some areas in your house. It makes you laugh and you want to watch it again and again. Slice of life- https://www.youtube.com/watch?v=uwRK2iFvL-g This commercial is entraining because is it so stupidly-funny. It shows how everyone gets sick and for all your wellness needs you can shop at Walmart.…