Serial ATA

Company Overview: Southwest Airlines was founded by Rollin King and Herb Kelleher. The airline serviced Dallas, Houston and San Antonio which made a triangle. The airline started as Air Southwest Co in 1967 and then changed the name to Southwest Airlines Co. in 1971. The more dominant airlines at that time initiated a series of litigations against the airline in an attempt to prevent them from launching their first flight. The low-cost, no-reserved seats approach to air travel throughout the…

“For over 75 years Alaska Airlines, and the people who make us who we are, have been guided by integrity, caring, ingenuity, professionalism, and a unique spirit. A spirit that was has grown out of our geographical roots,” declares Alaska Airlines on its website. Alaska Airlines started to serve their people back in the 1932 when it was only a three-passenger aircraft. With time, it grew and now it is the product of the history. These milestone, good deeds, and community involvement have grown…

Record-breaking financial results have been Southwest signature since the founding of the airline with only few exceptions. For this assignment, I will only be reporting on the 2014 and 2015 financial performance. 2015 was the 42nd consecutive year of profitability for Southwest out of its 45th year of service, and 49 years of existence. Southwest is the only airline that did not lay off employees due to the September 11, 2001 airlines debacle. This shows the prudence and smartness of the people…

Southwest Airlines Thesis Statement: Southwest Airlines have never made promises it could not keep and considering its history makes it obvious and clear that it has always been a company whose key characteristic or attribute was “trustworthiness”. Introduction A half a century ago, Rollin King and Herb Kelleher decided to join together and to start a different sort of airline. So, in 1967 South West Airlines was started. However, the company’s name at the time was Air Southwest and then…

with each other as well with customers to communicate effectively. Additionally, these types of values help continue increase in revenue and Available Seat Mile for the company (Delta's Rules of the Road). As being the first, US-based airline, Delta looks to ensure that innovation is encouraged to continue to be the best airline worldwide. Delta Airlines mission statement follows along with their values that lead their passion to work with the employee’s, customers and community leaders to help…

For any business to remain profitable and competitive, it is important for it to keep changing its business model and to continue updating its strategies (Casadesus-Masanell, R., & Ricart, J. E. 2010). These strategies will help keep the business on the right track with the changing business environment. Southwest has changed its business model and strategies over time in an effort to maintain their competitive advantage over its competitors. In today’s ever-dynamic environment, a business…

The Airline industry is characterized by strategic management and competitiveness. The paper seeks to provide information concerning the impacts of the changes in technology and globalization on the airline industry. Furthermore, the paper would also integrate the resource based model and the industrial organization model to try and determine the above average returns witnessed in the Airline industry. The paper seeks to analyze a case involving the Southwest Airlines. The globalization process…

Southwest Airlines For many us, planning a trip is an arduous task of searching for the best flight times and prices. Once we book our ticket, our thoughts turn to baggage restrictions, fees, dealing with delays and cantankerous airline employees. Most airlines have truly taken the fun out of travel! There is an airline standing at the forefront, and showing travelers the “LUV”. Southwest Airlines believes that “Our Purpose is to connect People to what’s important in their lives through…

This new airline will base its business and marketing strategies on achieving high and profitable, load factors through absorption of unmet demand in three key air-traffic categories, not served and under-served route on which high unmet demand currently exists or can be readily developed, serving key niche market where demand is either unmet or poorly served, and meeting peak traffic demand on certain key regional, seasonal and variable route where very high load factor can be predicted despite…

Since last three decades one sees a huge transformation that has occurred in airline industry. Companies once owned by state or government went into private hands that then formed strategic alliance to maximize profits and reduce cost. Such alliances also provided numerous other facilities. For example, joint marketing activities, code sharing, flier programs. Earlier companies only had bilateral or multilateral agreements amongst themselves but later on with the advancement in technology,…