When it comes to the service industry, not every customer will be satisfied with the services provided to them. However, a company can try its best to make most of their customers happy and to do so, they need to identify some of the problems in their business. In the case of Pleasant Wakeup Resort, they have a lot of issues and some of them include; One of the problems that the hotel faces are; the staff has poor customer service which includes not remembering the guest’s orders of food in the…
traditional retailers to sell to offices and home users. 8.1.2: For a dozen years, this model did not prosper. In 1998, a new CEO devised changes to the business model, which revolutionised sales and put the company on a growth trajectory which created annual growth of more than 30%, creating more than R4bn in annual sales, making Nespresso not only the star performer of its parent company, the world’s biggest food company Nestle, but also the most successful coffee seller in history. 8.1.3:…
Introduction: Marketing is the core of any successful business. It assists in spreading awareness about the company’s product to its customers, potential customers and the community by advertising and promoting the company’s good or service. A very fundamental part of marketing is branding. Branding provides the company’s products with the opportunity of being uniquely recognized; and distinguished between it and other companies’ products as well as acquiring a respectable reputation among…
INTRODUCTION The Snow White Paper Company is control over by selling agents that bring together the Snow White Company and their consumers together. Since they are dominated by the Agents they are into depending 110 agents to canvass business for it from them to the users or consumers. One more problem about being dominated by the agents is that they are not the only company that the agents are working for, they are not exclusive. Another problem is that the Snow White Company is competing with…
Today “Salon Nayana” has become a familiar phrase all around Sri Lanka. The story of Nayana Karunaratne the founder and owner of Nayana Chain of Salons is a very exemplary role model for future entrepreneurs and leaders. At present Salon Nayana has spread its branches not only in Sri Lanka but also in India which is the second largest market in the world. Therefore Salon Nayana has become a leading company in the industry. She is the official beautician for Srilankan Airlines and is the founders…
Question 1 Analyse the company’s statement of mission/vision via their website. Critically discuss how effective has the firm been in applying the principles of brand vision to its brand strategy relating to your chosen FMCG brand? Answer 1 Maggi products help bring out the best in every meal. It is an easy and quick solutions like Instant Soup, Stocks, Bouillon Cubes, Ketchups, Sauces, Seasonings and Instant Noodles, these all make easy cooking and add flavours to food. “Maggi Brand – the…
Louis Vuitton in India Louis Vuitton is a fashion and leather goods vendor owned by the LVMH Group which is headquartered in Paris, France. LVMH is divided into various businesses ranging from wines and spirits to perfumes and cosmetics. In total, LVM owns 60 brands in its portfolio. Louis Vuitton began its operations by selling flat top trunks and leather bags that were recognized for their quality and durability. Louis Vuitton sells its merchandise directly to consumers through their own…
Mark Bittman argues that junk food can be just as expensive if not more expensive then good food. His argument is presented to his readers in “Is Junk Food Really Cheaper” an essay written by Bittman. Bittman tries to convince his audience by connecting the issues with his readers. He then provides his readers with a logical and reasonable argument that makes them re-think if junk food really is cheaper or easier. Bittman confirms his argument by using statements from other creditable sources…
company has recruited a new sales manager who name as David Seymour, to boost the sales. Yet, he did not hit the target. The management team is very disappointed with the results in the UK and now they are planning to expand the business into Asia. A highly effective sales team is needed for the successful launching of the kitchenware products in next year. Also, there are different nationalities in the sales team. David Seymour’s responsibility is to motivate the sales team and ensure that…
Promotion strategy is an opportunity for the resort to raise sales and profit. The resort execute promotion package to entice and attract more customer come to visit the resort such as long stay promotion so when the guest who stay minimum 4 days can get extra one night free. Moreover, offer discount to the guest…