Ritual purification

As taught by all of the Manifestations, the Creator is formless, birthless and deathless. Zoroastrians refrained from making images of any sort, and do not worship idols. “Ahura (God) is everywhere at once. He is all-knowing. He knows what we are thinking and doing at this very moment. When Ahura Mazda first created humanity, He gave the following order: “Be diligent to save you souls; I shall then provide for your bodily matters. For it is impossible to save your souls, without you. There is a…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…