Qualitative marketing research

Research Problem and Hypotheses In brain and cognitive development related critical thinking and learning process, researchers found it started from early years learning (Berk, 2003; Nutbrown, 2006). Also, children’s environmental attitude started during that time, because childhood is most important and perceptive and sensitive period for the learning and value, skill, behavior shaping (Samuelsson & Kaga, 2008). The research problem in this research study, therefore, was to support…

METHODOLOGY The methodology of research is the description of the pathway used to approach the study question. While weak methods may lead to sterile speculation and a lack of scientific base, excessive attachment to rules and models could generate stereotypical responses and insufficient interpretation or contextualization. A good methodology may combine coherent techniques and the researcher’s problem-solving skills, flexibility, knowledge, and ethics assessing the reality. A method to…

Two topics to avoid in casual conversation: politics and religion. Religion has been a controversial issue since its birth. Dating back thousands of years, it is completely unrealistic to imagine that every person could share the exact same views and principles. With the extreme variety of views, it’s nearly impossible to agree on one belief. There has been war and constant conflict for thousands of years revolving around faith. The beliefs that a person may live their life by, someone else…

Discussion surrounding the use of physical restraints in long-term care facilities and home care is still relevant in Canada as reports suggest a physical restraint use prevalence of 13.2% nationwide (Freeman, Spirgiene, Martin-Khan, & Hirdes, 2017). Despite available evidence indicating that physical restraints use does not decrease the incidence of falls, the most commonly cited reason for such interventions is to prevent injuries from falls (Möhler & Meyer, 2014; Shanahan, 2012). Accordingly,…

In the interpretative qualitative analysis (IPA), conducted by Gold, et al. and titled, “An Exploration of Music Listening in Chronic Pain,” the purpose was to create improved guidelines to assist in developing music-based self-management strategies for individuals suffering from chronic pain. Semi-structured interviews were implemented for eleven individuals suffering from multi-sited pain for at least two years at a chronic pain clinic. Each interview was digitally recorded; lasting twenty to…

simplified risk analysis is qualitative and the risk in presented in on a coarse scale (low, moderate or large) and formalised risk analysis methods are not used. On the other hand, standard risk analysis may be quantitative or qualitative and it is more formalised using methods like HAZOP and coarse risk analysis. Finally, model-based risk analysis is primarily quantitative using techniques such as event tree analysis and fault tree to calculate risk. Thus, quantitative and qualitative…

Implementation of iPads and other mobile devices as teaching tools in special education classrooms provide significant improvements in academic learning, as well as improvements in behavior, social engagement, communication and self-determination. Not only does the use of iPads help students in special education classrooms, they are also easy and manageable for teachers and parents to utilize. iPads are easy to operate, malleable in terms of updating applications, programs and software, and they…

1. Why is qualitative data collection a good fit for diverse and at-risk populations? ANSWER- (c) it allows their voices to be heard. Qualitative data collection provides more knowledge about the at-risk population, where it is often paramount to fully hear what they have to say, analyzing their views by keeping the data in their own words and avoid a tendency toward favoring majority population views and reductionism, (pg. 249). 2. What is the first step in qualitative data analysis? ANSWER -…

three research methodologies that are relevant to conducting a business research study. Each research study will be analyzed and expound upon, subsequently, a best fit research methodology will be chosen to represent the criteria for the research study. A review of the research study pertains to comparing whether remodeled departmental stores increases on sales in opposition to exuberant sales deals. A Proposed Research Methodology for Measuring Sales and Operation Planning. This research…

Qualitative research aims to explore and analyse the experiences of individuals and groups (Barber, 2008). With group research, the interactions amongst members can help the researcher gain a greater understanding of the topic being discussed. Thus, a beneficial qualitative research method is ‘focus groups’. The study by Slater and Tiggermann (2010), entitled ‘’ ‘Uncool to do sport’: A focus group study of adolescent girls’ reasons for withdrawing from physical activity’’, had the aim of…