Promotion and marketing communications

The print ads were also translated into several other languages by influencers in countries worldwide. As such, this example proves the power of an idea to connect worldwide where it matters, with the right use of inventiveness and originality. Globally, the trend of creativity in advertising is leaning more towards storytelling and less of product selling. While advertising can be performed in different styles such as hard sell and soft sell, clarity of content that make advertisements warm and believable clinches priority for them to be of maximum effectiveness. Striking a balance between promotion and persuasion is key and audiences worldwide collectively agree that inspiring ads that flaunt truthfulness and transparency in a sophisticated manner hits them right in the…

would be spending less to try and capture a higher number of customers. We have included this question under the promotional category because it is important to determine mediums and methods that consumers use to inform themselves about restaurants. The purpose of this question is to understand the sources that people use and which ones are the most relied upon so when the restaurant decides to start its promotional efforts, it can use the promotional mediums that consumers will refer to most,…

We see ads everywhere on our phones, on buses, on television, we even hear them on the radio. And I can assure you almost every single one is trying to appeal to a specific audience through rhetorical appeals such as ethos, pathos, and logos; they also use thing such as juxtaposition, camera angles, and lighting to help catch their audiences’ attention. Together we’ll look at how two car ads use humor and their ability for the audiences to relate. We’ll see how car companies like Audi and…

There seems to be a lot of direct and indirect messages at play in the ad, the messages have a way of catching the attention of the customers with the ad’s face value and subliminal messages. At times you may have made a purchase, whether it be small or big, and wondered why you bought it. In the advertising industry, it would make sense to go to some extremes to be the company that is remembered over the rest of the competition the creators of this ad seemed to have these extremes in spades.…

It’s important to notice that the most affected viewers are our children. Children are exposed to all kinds of information, and it’s not always the healthiest one. When a child is watching his or her favorite show, there is a probability that the way they think and act could have been influenced by advertisements. Children are easier to persuade because they can’t determine what’s right or wrong, that also affects the way they eat. According to the article “Beverage Companies spent $866 Million…

promotional efforts. It is important for the strategy, the objective, and the nature of the business, to be copacetic before implementing a sales promotion. Shopping Center Sales Promotion One of the most meaningful metrics to discover when creating a sales promotional strategy for a shopping center also happens to be one of the easiest. Generally speaking, the most likely current shoppers of the average shopping center are the consumer which live within the closest proximity to the center. …

In the t.v. genre, commercials are created with the intended purpose of grabbing the audience’s attention and drawing focus to the product being advertised. Commercials can attract a person’s attention with a plethora of devices such as a catchy jingle, flashy pictures, and an upbeat intro with a memorable slogan ( i.e. “Shamwow!”). In Wells Fargo’s “Learning Sign Language” a lesbian couple is seen practicing sign-language, incorporating into their daily routines. The commercial wraps up with…

Analogy Introduction: A life insurance companies can persuade consumer by using either the central or peripheral route. When advertisers use the central route, they tend to make the commercial very informative of the products and services the life insurance company can provide. An alternative option would be to use the peripheral route. When advertisers use this route, they tend to use more visually appealing attributes. If you look closely to any commercial, they are dominantly using either…

There is nothing more refreshing than drinking an ice-cold can of Pepsi on a hot and sizzling summer day. For over a hundred years, people have been drinking Pepsi. Pepsi-Cola, as it is officially called, was created back in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. It became so popular in his drug store that he started the official Pepsi-Cola Company in 1902. Today, it is sold and drunken in over 200 countries (Reynolds). Infamous for its rival with Coca-Cola, Pepsi has…

to pop into for breakfast and lunch This will most likely not succeed as the campaign doesn’t use many materials to attract the business people. I have only used one material which is the YouTube advertisement which wasn’t really up to the standards to attract the target group to the café. Which is why I think that no business person would come to the café for breakfast and lunch. I think that the idea of the advertisement wasn’t really good as it showed business people having a meeting there. I…