Plate armour

The chain mail also incorporated mittens, which had chain mail on the back of them and leather gloves on the inside to better hold reins and weapons, and a hood with an attached ventail to protect the throat (Hanley). The surcoat was placed on top of all the armor and was a useful way to display the knight’s coat of arms, which was helpful since it was hard to distinguish knights when they put their helmets on (Hanley). The sword belt, which allowed the knight to carry his sword without actually holding it in his hand, went around his waist on the left side so the sword could be drawn with the right hand (Hanley). An additional padded cap was then placed on the knight’s head to keep the helmet in place (Hanley). The helmet was the last piece of armor to be placed on the knight. Some knights used the old-fashioned nasal helms however, many knights used the great helm (Hanley). Because the armor consisted of so many pieces and was physically impossible to put on by oneself, other people were required to help the knight get dressed (Hanley). It took generally about twenty minutes for a knight to get armed and about half an hour for everything to be ready and right (Hanley). Armor was very expensive and was meant only for the wealthy (Hanley). It was distinctly fitted for each knight because if the armor was too loose or too tight, it would be difficult for the knight to walk or ride or to move in general (Hanley). Because the armor was fairly heavy, it was important for the…

Bushido code. Common values shared by these codes include: honor, faith, and courage. Although Knights and Samurai shared similarities in terms of fighting styles and philosophies, they differed in terms of armour and weaponry. Samurai were the warriors class of Japan and were tasked with protecting nobles and landowners. The Japanese ideology of Bushido, “The way of the warrior”, defined the samurai class. Samurai were instilled with a deep sense of honor, loyalty, justice and courage to…

In the Elizabethan era, a knight was the person that fought all the wars and even kept the law and order in small towns or big kingdom. All of the knights have a big responsibility and to have help in this job, they have their gear to help them. This gear is known as armor. Most people think that armor is as simple as putting on a suit, but really it is way more complex than people think or even know. Armor isn’t exactly original, but is the aftermath of a simple yet useful vest called…

I must use caution though, it would seem this petty band is equipped with weapons made of silver, oh dear, Fredrick must really have taken that drinking incident personally to put so much effort into robbing me. I suppose it's time to remind him of why my realm is much larger than his! Sure my quiver is near empty from dealing with a few would be assassins earlier this evening, but twelve arrows will suffice for this ploy of mine. Twelve arrows with my signature blood soaked feathers, inscribed…

The ideas of the older medieval citizens and soldiers have helped us evolve those ancient ideas into a very helpful part of our military’s success. It’s amazing to think that all the old ancient armor has transformed into the crazy powerful technological inventions that benefit soldiers, military, officers, etc. To see a simple slab of chain mail changing into a chest plate, ending up all the way in today's world with Ballistic vests being used by citizens by the million. Also to see that simple…

Under Armour is one of the largest and fastest growing activewear clothing line manufacturers in the country. The activewear industry market has been growing considerably over the last decade. Growing demand for activewear, the sporty fashion for both the gym and the streets, has lifted sales for makers of the clothing and the retailers that sell it. (Source: Fortune) The market has grown from Nike and the Adidas being the largest two corporations to an extensive market including Under Armour.…

As in 2011, Under Armour has an estimated 2.8 percent market share in the multi-segment retail market for sports apparel and active wear in the United States. The company comes in third place in terms of market share, which is right after Nike’s 7 percent and Adidas’ 5.4 percent market share. Under Armour’s net revenue is heavily based on its sales in North America, which makes up about 94 percent of its net revenue, while the net revenues in other foreign countries only make up for 6 percent.…

Company Purpose: Under Armour was founded in 1996 by Kevin Plank from the basement of his grandmother’s house in Washington, D.C. In 1995, Plank, a college football player, had noticed that the T-shirts that he and his teammates wore underneath their pads were always drenched with sweat after games and practices. Plank thought “there has to be something better,” and started designing a new athletic T-shirt that would stay light during exercise, even at the hottest temperatures. After some…

Under Armour is located in Baltimore, Maryland, but that was not its original location. In 1996, Kevin Plank was only 23 years old when he had an idea to deal with his soaking wet t-shirts from playing football that would eventually change the way athletes and non-athletes deal with this problem. Kevin was a former University of Maryland special team captain, and needed a solution so he set out to develop a solution to his growing problem so he started a company called Under Armour that was…

Under Armour or UA as it is often called, is recognized as an excellent example of an organization which has been able to successfully build its brand image in today’s uncertain markets. As a US company which started as a basement business, Kevin Plank, the founder of UA was able to apply innovative marketing tools and tactics to build a solid revenue base in the sports clothing/athletic goods industry. Under Armour is a good case study of the effectiveness of the four P's of marketing: place,…