Online and offline

The major difference between shopping online and offline is the difference in the shopping environment and marketing communication (Katawetawaraks , C., Wang, C.,L., 2011 ). In this article, the authors have spoken very distinctly of the differences between the offline and online consumer decision making process. When it comes to online shopping, consumers react to a stimulus of advertisements, which ignites their spark to indulge in research before deciding to buy a product (Katawetawaraks , C., Wang, C.,L., 2011 ). As the consumer indulges in the product reviews and specifications based on the opinions of those that have already used it, it is important for the seller to have a good reputation. The benefit of internet when it comes to shopping…

activities with regard to outdoor play and it may be the case that this has led to increased opportunities for online play. Subrahmanyam 2009:1078 “found that greater use of textisms relates to lower writing scores, even after controlling for gender and age”.Therefore the use of these abbreviations, spelling correctors means that children are not learning linguistics of language such as grammar. The reduction of actually verbally speaking and moving are facial muscles may cause speech problems…

Digital media allows youth to become connected with candidates and their vision for America’s future, and all Americans, especially young voters, want to feel connected to the candidate and not think they are just solving partisan arguments (Carpenter 22). While youth may not directly go out and vote, engaging in both online and offline political activities may translate to a life filled with political involvement. It is not unreasonable to infer that politically involved youth will hit the…

internet gradually becomes an important element in many areas. The high efficiency and convenience of the internet benefits many individuals and groups. Internet also involves higher education in many different ways, and online course is one of them. When the online courses appear, people begin to compare them with traditional classes which are taught in visual classroom. As a result, two groups of people with different ideas on online courses will against each other. However, I do not think…

his/her communal network (e.g., being set up by a family member or friend). Online dating websites and applications are different from these conservative ideas by providing persons with “increased information about a wider pool of potential partners than usually available in face-to-face encounters” (Heino, Ellison, & Gibbs, 2010, p. 428). Thus, online dating websites are a suitable way for single adults to tactically find additional persons who are looking for an idealistic connection. Websites…

2. OMNI CHANNEL RETAILING Omni channel is the convergence of three forces: E-commerce, Mobile technology and Physical retail to create a new kind of interaction for the consumer. The way customers are shopping is changing, they bounce between devices and channels and the distinction between online and offline retailing is blurring. Customers often browse online and make their purchases in store or get their shopping delivered to doorstep. Their expectations of retailers continue to rise and…

Consumers Interaction in Online Social Networks Many factors can affect a customer’s purchase behavior on a shopping website. Some are interactive, and attract customers to purchase because they can shop all day long. It is easy to use, which makes it more attractive to shop online than at a traditional store. Users can read comments written by other buyers either positive or negative in social interaction on the website (Hennig Thurau, Gwinner, Walsh & Gremler, 2004). Moreover, they can check…

corporation that started up as an online bookstore. Within a short time, it expanded and diversified its business which made Amazon become the leader of Internet based market. Amazon has both Business-to-Business (B2B) and Business-to-Customers (B2C) business models. Focusing on B2C model of Amazon, which is the online retailing platform, it is undoubtedly that Amazon is one of the most successful companies in the market. Amazon has a giant online retailing platform selling various types of…

No other retailer has set up a rival product. All other e-commerce retailers will attempt to serve the market in future when consumers change their behavior in shopping. Offline retailers may also adopt the innovation. The advantages the competitors have are the reduced need for customer research as the incumbent service provider will have absorbed most of the cost. They will just be copying a solution already existing. Their disadvantage is their late arrival to the lucrative market, which…

“Spirit of Giving”, which incorporates both physical and online elements adapted from Soko, to raise awareness of Bizlink among online and offline YWA shoppers and increase sales. While Soko has set-up a permanent flagship in San Francisco, Bizlink only sets up temporary pop-up stores in third-party exhibitions which occur infrequently, resulting in Bizlink’s limited physical presence. As such, Bizlink should extend beyond exhibitions and actively host their own pop-up stores during festive…