almost every store that you go in you will see young teenagers with brand new iPods smart phones in their hands. They know more about technology than parents and grandparents do these days. My grandparents have recently upgraded their phones from a Motorola Razor flip phone to a Samsung Galaxy SIII and I had to educate them on how to work it and turn it on. They laughed and said that it was the funniest looking phone because all that they had growing…
Apple competes in several industries including mobile devices, computers, music, smart watches and method of payments. In each of these industries, Apple’s brand appeal, protected ecosystem and most importantly creation of innovative products sums up the three primary qualities that provides Apple with their sustainable competitive advantage. Mobile Devices Steve Jobs was aggressive towards capturing protection for Apple’s intellectual property and designs. As competition heated up,…
Name Teacher Class Date Android vs. iPhone As a teenager, it is exciting to have a new cell phone. Parents are pestered by their children to have a phone to show off to their friends. At this age, teenagers like to brag when they have something new or trendy. It is awesome to have a new iPhone 6 while others still have the iPhone 5s. People enjoy using a high tech product to improve their life and work performance. All smartphones have features such as: multi touch screen, virtual keyboard,…
Today, we have a wide selection of technology available to us for all types of usage. The most common technology used by most people would be the smart phone. There are two types of smartphones that are greatly favored: Apple smartphones and Android smartphones. The two most preferred smartphones do the same job but are notably different. From their looks, operating systems, camera quality, and just how user friendly they are. Both being the latest in demand phones, by looks they both seem to…
There is no doubt that smartphones have changed the way we live our daily lives, but is it really for the best? If you’re like me and just about everyone else on this planet you probably have a smartphone or at least know what they do. Dictionary.com defines a smartphone as “a device that combines a cell phone with a hand-held computer with internet access”. (“Smartphone”). Growing up in the smartphone era I have been exposed to all the hype and excitement that people express for their…
Failure of the Lumia Series Nokia built the Lumia smartphones with a Windows running software, hoping to regain its reputation. On November 2011, 10 months after Nokia and Microsoft announced partnership; Lumia smartphones only achieved 3 percent of market share. At the end of 2012, Nokia’s market share was around 16 percent. The company was unable to regain its lost ground. Nokia was too eager to enter the market with new product, however, this lead to a wrongful development and implementation…
Introduction Nokia is a Finnish multinational communications corporation. Nokia is not only the world’s leading mobile manufacturer but it is also Europe’s biggest brand and the world’s 5th biggest brand according to Business Week-Interbank Best Global Brands 2009’ report. Nokia is basically engaged in the manufacturing of mobile devices, network infrastructure, location-based technologies (LBS), and advanced technologies businesses worldwide. It is also engaged in connecting the internet and…
If we look 30 years back, everyone owns a mobile phone with top brands at that time such as Nokia, Motorola, and Sony. However, nowadays mobile phones are outdated and smartphones became a trend. Everyone owns at least a smartphone and some of us have more than one. But then, what is the difference between smartphones and mobile phones? Actually, smartphones and mobile phone have no difference at all as both exist for the same reason, connect one people with another. Many researchers have made a…
has created a different image in the minds of people and became a part of their life. The Smartphone is not only the mode of communication, but also best medium of entertainment. Its different qualities and features have made it popular worldwide. Motorola introduced some cell phones to the public in 1980. In this way, cell phone era started and being popular among people worldwide (Atonally, 2011). Tesco is a one of the biggest retail giant having a brand image in the UK retail…
Reading Ted C. Fishman’s online article “What Happened to Motorola” provides an opportunity to analyzing his article’s effectiveness because Fishman uses many rhetorical techniques throughout it. For example, Fishman’s technique of using ethos, pathos, and logos all contribute to his article’s effectiveness because they persuade his audience to agree with his argument by appealing to the author’s credibility and the emotions and logical reasoning of the audience. Essentially, Fishman’s argument…