Nike is the leading brand for athletic apparel and footwear in the world. Nike’s core marketing strategy is to use the “pyramid of influence” approach. In that approach, Nike looks to small number of top athletes to promote the use of their product. In the early years, running legend and international track star, Steve Prefontaine, became the first spokesman. Nike was fortunate to contract another athletic legend, Michael Jordan, as a spokesperson. Nike took a gamble with Jordan, but the…
Since its conception, the beautiful game of soccer has been a sport played all over the world, played by many ages and admired by all. In Europe, South America, Asia, and Africa, soccer is as big of a deal, if not more, than American football is in the United States. While soccer has not been in the United States for that long, the American people do not elevate it to the same status as they do baseball, basketball, or football. In the rest of the world, soccer is considered to be their…
Soccer has always been the world’s game. Just about everybody has touched a soccer ball at least once in their lifetime. For most people, soccer was the first sport they tried, but I stuck with it and still play today. In the 10 years that I have played soccer, I have formed bonds and made memories that I never want to forget. In this respect, I think that soccer is a savior to people and societies all over the world. The world has become abundant with ethnic stereotyping, civil wars, and other…
Governing bodies of sports play a fundamental role in our society, therefore good governance principles is necessary to uphold an organization’s missions. Elements of good governance include direction, power, regulation, and control. These are all things that FIFA seemed to have in place, yet here we are with a great deal of corruption and football fans calling for reform. As the co-President of FIFA, I will help restructure an organization that will be free from corruption and that will restore…
Player of the Year her sophomore year in college and received the Hermann Award her senior year in college. Hope also has 3 All- American awards. As a professional women's soccer player, she has played in the World Cup and the Olympics. She has received two Olympic gold medals and two world cup golden glove awards. Most goalies don’t receive these awards that Hope has been awarded and that’s what makes her…
Mary Abigail "Abby" Wambach (born June 2, 1980) is an American retired soccer player, coach, two-time Olympic gold medalist and FIFA Women's World Cup champion. A six-time winner of the U.S. Soccer Athlete of the Year award, Wambach has been a regular on the U.S. women's national soccer team since 2003 earning her first cap in 2001. As a forward, she currently stands as the highest all-time goal scorer for the national team and holds the world record for international goals for both female and…
Some of the most important parts of soccer are the history, the positions, the goal of the game, and how to play soccer. Soccer is a popular sport. There are eleven positions on a soccer field. There are a lot of rules to soccer. Have you ever wondered what the point in soccer is. Soccer is one of the most popular sports in Europe. People started playing soccer in china in the 2nd and 3rd centuries BC. During the Han dynasty people dribbled leather balls by kicking them into small nets. The…
Major League Soccer action continues as the Portland Timbers (11-8-6, 39 points) battle the Houston Dynamo (8-9-7, 31 points) at the former’s Providence Park in Portland, Oregon on Friday, August 21. The regular season match is important for both teams who are trying to position themselves in the tight Western Conference playoff race. Portland is flimsy at the no. 4 spot in the West as only one or two points separate no. 3 Sporting Kansas City (40 points) and no. 5 FC Dallas (38 points) in…
The stage was set. The locker room was quieter than mice. Everyone was preparing for, perhaps the biggest game of their lives. Before the game, my team and I had recently watched the movie, The Miracle on Ice. We were inspired. From there, our coach had read the lines for the current game. My name wasn’t said until the end. I thought to myself “Oh great, hardly any playing time again”. Me and my teammate Kyle, glanced at each other and watched the opposing team, the Soo Jr. Lakers step onto…
East Tennessee is very interesting to many people, many northerners often come and visit a lot because it’s very calm and very slow. But most of all they come for all of its historical landmarks in the region of upper East Tennessee and to learn about the historical figures that made this region of the country a place visitors would enjoy. Also, East Tennessee is known for its country music and bluegrass. This quote perfectly describes east Tennessee, “Take any path in East Tennessee. You’ll end…