İsmet İnönü

To begin with, it is essential to keep in mind the cultural literacy used in advertisements, movies, and images. For instance, take a closer look at Isaiah Mustafa, the character who is in all Old Spice commercials. He is very popular and known as a masculine man because of well build and robust figure. It is important to note the cultural literacy used in Old Spice advertisements because it will give the individual a better insight of the content being displayed. The “Question” advertisement by Old Spice includes cultural literacy such as arrangement, tone, point of view, color, contrast, and shade. To start off, the arrangement is considered to be how segments equate together and the significance of them (Blair, Almjeld, Murphy, p.132). The arrangements in this advertisement is an example how the commercial begins with close of up shot of Mustafa promoting the product. The producers want the observer’s attention on the Mustafa, thus starts the video of a close up of him and slowly reverses back. To add to that, Mustafa is also shirtless which results in catching female viewer attention. This is important because the producer arranged Mustafa in such a way that will attract certain viewers to continue watching it. The second cultural literacy used is tone. The tone tells us about the authors inclination about the product and the message being visually conveyed (Blair, Aljmed, Murphy, p.131 ). Mustafa’s tone is very assertive by saying “Does your man look like me? No.” Due…