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    Xyz Company Case Study

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    LONG RANGE SPORTING INC DISTRIBUTION CONTRACT WITH XYZ Morocco GLS-472 MARKETING NEGOTIATIONS Long Range Sporting Goods Inc., is located in Elizabeth, New Jersey. Our company is one of the largest golf equipment producing company. We provide mid to luxury range of golfs clubs and bags. Over the past 24 years, our sales had increased nine folds from $10 million to $90 million last year. Our balance sheet is solid and giving our success over the past 24 years; we don’t want to risk…

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    Nike Inc, is an American sportswear company. The company was founded in 1964 as Blue Ribbon Sport by student Phil Knight and his coach Bill Bowerman. Knight was a middle-distance runner for Oregon University team and Bowerman coached local team. Both of them felt the lack of good equipment for the competition at an affordable price. In fact, the only serious brand in this area was then Adidas, but, unfortunately, their athletic shoes were highly priced and the products of local companies for…

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    Who Is Nike's Competitors?

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    NIKE Inc. NIKE Inc. is a premium sport wear company which has contributed to the world sport industry for many years. The routine course for the success of NIKE is their culture of innovation which has leads them towards introducing innovative sport wear which would support the success of the sport man. NIKE’s currently moving towards sustainable innovation where it would focus on reducing the cost of environmental pollution. NIKE considers transparency and accountability as critical success…

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    We all know who Michael Jordan is right?, Lebron James and Kobe Bryant too. We all seen the sneakers they’ve made and sell. But there are sneaker that can date back to the 18th Century. Actually the very first sneaker brand were called Plimsolls. Since then, the sneaker industry has exploded with various designs brands, and styles we know of today. Figure 1. Simple pairs of keds: photo courtesy of Retroland.com In the 18th century, people wore soled rubber shoes. The funny thing was that…

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    recent quarter than the previous year, that have buzzed customers as Under Armor’s net revenue for 2nd quarter grew 58% in a single year from popularity in the basketball shoe market following their endorsement from Stephen Curry. In comparison, Nike Inc. is showing signs of decline as their shares are down over 12% on the year. As of last year January, their stocks were valued at $60.10, and now at an all time low for the year $51.10. Meanwhile, Nike’s competitor Adidas and Under Armor’s are…

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    NIKE'S INTERNAL ANALYSIS introduction: NIKE, Inc. is the biggest vender of athletic footwear and clothing on the planet. It utilizes more than 33,000 individuals, globally. Nike offers items in more than 180 nations around the globe; it reported incomes of $19.2 billion for the financial year closure May 31, 2009. Nike plans and offers items in three primary product offerings; footwear, attire and gear. The items are produced in roughly 600 contracted manufacturing plants in 46 nation…

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    Shoe Dog Essay

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    I just finished reading “Shoe Dog” a biography written by Phil Knight. Phil Knight is a American business magnate and philanthropist. Native to Oregon, He is the co-founder and chairman of Nike. Inc. He previously was the CEO of Nike until he step down as chairman. This book is told in first person about about him building Nike from the ground up and the legal problems he went through. A big part of his early years at Nike was his track coach Bill Bowerman, Bill Bowerman was also a co-founder…

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    "Play by the rules. But be ferocious."-Philip H. Knight Introduction Nike Running, an internationally known brand, with the great impact of running sports wear in the world, which brought running equipment with emotional and practical experience to customer. With the multiple competitors appear, Nike Running did draw the awareness of their brand in different kind of ways, like Nike Running application, television commercial and website. To analyze this brand, firstly need to focus on their…

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    Nike Mission Statement

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    000. The slogan “Just Do It” was inspired by a serial killer named Gary Gilmore, who right before he was executed said, “lets do it” (businessinsider.com). Nike was initially operated for Asics; the Japanese shoemaker however officially became Nike Inc. in 1971 and opened its fist store in Santa Monica, California in the year of 1966. The company introduced its brand of shoes in 1972 and by 1980 the brand reached a 50% market share in the United States shoe market while officially becoming a…

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    Basketball Market Essay

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    suppliers for producing Nike footwear. Out of 115 factories, China has 29 factories, controlling 25 % of total Nike factories. Second, Vietnam with 23 factories, making up 20 % of total factories in Nike. Lastly, Indonesia with 16 factories (Nike, Inc., 2016). Further, the design of the basketball sneaker requires the use of specific raw materials. According to Cole (2015), all Nike footwear regardless of athletic footwear or casual footwear is made up of six essential components. The…

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