Coopers Brewery

for locals. This will begin the grassroots campaign which New Belgium has thrived upon throughout their history. In order to keep the company culture in the new eastern brewery, the co-founders Jeff and Kim Lebesch should be sent to head the new branch. Because the culture and values are already entrenched in the Colorado brewery, the New Belgium culture would be more easily maintained there without the founders being present. Then the founders could personally oversee the implementation of the…

Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from…

Rong Rong Dr. Linus Huang Sociology 110 3 October 2017 Question#1 (a) Discriminating beer drinkers got high-quality beer from generalist brewers before the late 1970s. The generalist brewers go with heterogeneous targets, producing a wide range of beers including low-quality, middle-quality and high-quality beers. (b) Before the late 1970s, the social space for beers was covered by mass producers. However, social space was then opened up for craft brewers to make high-quality beer, who…

Critical Issues and Recommendations “Craft Beer” Feel While BBC has reaped tremendous success in the market place as the creator of the craft beer segment, there are those that believe that the company is too large and too well known to be referred to as a “craft” beer. Millennials craving for offerings that are organic, local, authentic, cool, and new aren’t getting what they want from the Samuel Adams brand and have started to turn their back on the company (Crouch, Wasted: How the Craft-Beer…

build something great together. Within 25 years of starting the company, they were the nation’s largest brewery, breaking the 1 million barrels sold mark. Since then, Anheuser Busch (AB) has grown substantially into a multi-billion dollar corporation that serving their 42 brands to customers all over the world. Discussion One of AB’s most famous brands is Budweiser. Budweiser is brewed at 12 breweries across the continental United States,…

United States and Heineken is the third largest brewery in the world. This helps the future of Lagunitas tremendously because this will allow Lagunitas to export their craft beers globally. Lagunitas will continue to operate independently in the US with many of the same leadership and staff, same brewers, recipes, and same suppliers and distributors helping to drive the brand…

beer. Since their inception, Big Rock marketed itself as a craft brewery, but in a 2015 market research survey, consumers positioned Big Rock in between craft and premium (1). Interestingly, the delineation between premium and craft beer is not readily apparent. While the Brewers Association has created a definition of craft brewers as being “small, independent, and traditional”, consumer perception of what constitutes a craft brewery is much more variable (2). In addition, many beer…

The problem particularly exists in the Sales/Distribution department because of the increased difficulty in being able to successfully attract consumers to a local brewery on a regular basis. As Anheuser-Busch InBev continues to expand, it seems as if it will only become more and…

Anheuser-Busch (AB) and Marketing Environment Budweiser is a premium brand of beer in the US market. It is positioned as a high-quality beer that is targeted towards men. It is brewed by the company Anheuser-Busch. The company is of German origin that chose the brand name to communicate an exotic flavor. The advertising of the product began in the year 1922 for the demographics of men aged between 18-45 years old. The strong PR and advertising campaigns have made Budweiser a brand name which is…

Tom Long is the current CEO of MillerCoors, with his other leaders they are taking MillerCoors to a new level. MillerCoors is the second-largest beer brewery company in America, second to Yuengling & Son. SABMiller owns the majority shares in MillerCoors, Molson Coors Brewing Company recently bought 58% of MillersCoors for 12 billion dollars. Due to the MillerCoors joint venture that is partly owned,…