Business-to-consumer

Business Ethics and Consumers Business Ethics, a specific form of ethics, was not popular until the 1970s and has gained popularity in recent years in America; however, while being popular amongst businesses and consumers many are oblivious to what Business ethics stands for (Donaldson n. pg). Consumers often assume the businesses they are supporting are ethical; furthermore, they assume the businesses have genuine concern for the consumers well being. Business Ethics is the study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities. In the United States, consumers and the…

A successful marketing strategy involves gaining an understanding of the markets that you serve. These markets are consumer markets and business markets. The differences that need to be realized are simple when marketing to these areas, who is buying the product and why is the purchase being made? Business markets are involved in both selling and purchasing products. Their markets are a mix of different consumers. In contrast, consumer markets the goods are being used for personal use rather…

human relations. Although there is a market gap in consumer’s needs, my target audience is people over 18 although under 16 can still undergo a theoretical practice. In addition to the basic goal of making profit through the business, my…

crucial mistake that business owners make when initially developing their company is believing that their company will last forever even is they have not adopted new technology and consumer demand. Business owners tend to forget that during the “emergent phase,” funds and capital are initially going to be extremely low. The product has not yet gained popularity among consumers, which then makes the beginning stages of the company much harder to navigate through. Throughout the “growth…

these professionals know how to customize your site, depending upon whether it is designed for use by consumers or other businesses. While both require a site that is easy to use and comprehend, business to business, or B2B, demands a site polished to convey more technical data than that of a business to consumer, or B2C website. The following shows the primary differences between the two types of sites: 1. Integration Levels With a B2C site, the content can often stand alone without…

Strength 1) Customer loyalty and retention 2) Known brand presence in the united states 3) Leverage existing American expat population and Chinese who 've been exposed to American brands 4) Lack of similar profile competitors in the market (Western Organic/Fresh-Produce Supermarkets) 5) Standardized products and uniformity across all the stores 6) On a sample size of 10 random customers , maximum felt quality and security in terms of hygiene Weakness 1) Overwhelming segment of Chinese…

of the platform has created more opportunities for business to create stronger competitive advantage in the market of digial advertising and promotions (Koohang, Nord, & Paliszkiewicz, 2014). This Literature review will focus on three key topics that are; the positive and negative impact of social media on business and the competitive advantages and opportunities the platform creates for businesses. From the information gained from the literature review we could conclude that mojority of the…

want to spend substantial amounts to do so. Examining the other competition, such as the Art Gallery of Ontario, their additional $10.00 fee to enter the featured exhibit may be unattractive for consumers, thus luring their business to FNL’s event. They offer art-making classes and live music, but because it is held on a Thursday night it may be unattractive to certain consumers due to their school or work schedules. Additionally, reviewing Ripley’s Aquarium prices, they are substantially higher…

Introduction It is apparent that, the dramatic growth of Internet creates a great number of powerful companies and billionaires. To a great extent, Ma Yun is a legendary one of them in China, because of the significant growth of his company, Alibaba Group. Alibaba was founded in Hangzhou in 1999 (Alibaba-Group, 1999) and it is one of the largest platforms for online trade and business communication now. Alibaba is based on online platform and started in e-commerce B-to-B (Business to Business)…

Starbucks brand has not only carved a niche within an ever- growing consumer industry, but does so not at the expense of its human capital, but rather because of its human capital. Kinicki (2012, pp. 33-34) proposed a three-layer concept to organizational culture (observable artifacts, Values, and basic assumptions), and the second of these layers, values, are those that an organization espouses as norms. The six principles which Starbucks has maintained, creates the value process which…