Abraham Maslow

Motivation of Millennial Workforce Overview Millennial Generation, or the so-called generation Y usually refers to the Americans who were born between the 1980s and the early 2000s. Nowadays, there are about 95 million Millennials living in this country, and over 60% of whom are becoming the main workforce in the current market (Winograd and Hais 1). According to the Bureau of Labor Statistic, by the end of this year, 36% of the U.S. workers will be Mllennials; moreover, this number will reach…

including Frederick Herzberg, Abraham Maslow, Clayton Alderfer, and David McClelland have provided theories to help explain needs as a source of motivation. ERG Theory of motivation by Aldefer Clayton Aldefer produced a theory of motivation which condenses maslows five needs theory. In aldefers theory there are three basic categories of needs: exsistence , relatedness amd growth needs. Existence needs include physiological and material desires and combine maslows first…

Being born and raised in the USA, Carl Roger’s was an All-American boy growing up, except for being raised in a strict, fundamentalist religious home. Consequently, he grew up with many conditions placed on his existence; he would be only as good as he acted or behaved and the love he received would be determined by how others perceived his actions. Admittedly, he was a hardworking and faithful young man, his environment was his reality and was all he knew. As a result, he became interested in…

Dora B. is an 86 year old Caucasian woman from the Antelope Valley. She is a retired Microbiology professor, business owner and author. I interviewed Dora who first and foremost is one of the most remarkable women I have ever known. Dora grew up with a hard working father a self –made man as she puts it and a mother who was a housewife and two brothers, one older than she and one younger. When most women during that era were destined to the kitchen and raising children, she was progressive…

feelings and self-concept. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled, then an individual seeks to fulfill the next one. His hierarchy of needs includes a five stage model pyramid which includes basic needs and growth needs. From lowest category to highest these include physiological needs, safety and security, love and social belonging, and self-esteem. After that, comes the highest level which is self-actualization. Maslow defines…

Everyone thinks at a certain age or time in their life that they “become complete” or “reach their full potential.” But how do you determine that? That was the question many theorists, particularly Abraham Maslow, wanted to find out. Maslow came up with the idea of “the self- actualization person. A self- actualization person is someone who is first free from psychological disturbances, has progressed through the hierarchy of needs, embraced their B-value such as beauty, justice, simplicity,…

Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications. Mason, OH: South-Western Cengage Learning. Goebel, Barbara L. and Delores R. Brown. "Age Differences In Motivation Related To Maslow 's Need Hierarchy.". Developmental Psychology 17.6 (1981): 809-815. Web. Kitchen, P. J. (1999). Marketing communications: Principles and practice. London: International Thomson Business…

Billy’s ordinary world was cluttered with fear which stemmed from an unhealthy childhood. Abraham Maslow, one of the founding fathers of humanistic psychology in the1940’s, created the Hierarchy of Needs. “The lower the needs in the hierarchy, the more fundamental they are...” (Tay, Diener, changingminds). Maslow created a pyramid to model the five most important human needs, “essential for evolutionary survival” (Tay, Diener). Billy’s mother and Nurse Ratched were oppressive and unbalanced…

Instrumentality and Valence to account for this. Expectancy is the belief that increased effort will lead to increased performance. Maslow hierarchy of needs theory If motivation is driven by the existence of unsatisfied needs, then it is worthwhile for a manager to understand which needs are the more important for individual employees. In this regard, Abraham Maslow developed a model in which basic, low-level needs such as physiological requirements and safety must be satisfied before…

Happiness is the Key to Life An organizations ability to attract highly educated, skilled employees might not be based on the monetary value, but rather what contributes to a higher self-actualization for that specific individual. The study of what makes people happy has long been argued, with some saying the love of money is the root of all evil and others say that money may not guarantee happiness but it will help you buy what you need to find happiness. Benjamin Franklin stated “The…