Advertisement Essays

Based on the advertisements, I would vote for Eisenhower because he was able to portray himself as a likeable man that listens to the country. Also the way the ads portrays his veteran background well and enforces the reason he should be the president. Backfire advertisement’s purpose is to self-incriminate the candidate by using their own words or image against them. The “Merely another Weapon” ad used against Barry Goldwater in 1964 uses this type of advertising. The ad starts off with an…

The year is 1964, calls start flooding a presidential hotline. Complaining about eerie, and even creepy tones to the brand new Lyndon B. Johnson presidential ad; “Daisy.” Perhaps one of the most well known presidential ads of American history, and certainly the oddest. This ad features creepy tones, eerie music as well as an intimidating call to action, even going to far as to threaten to vote or “go into the dark.” In ‘Daisy’, the child is represented as innocent for the sole purpose of…

Published in Vanity Fair, in the October 2016 edition, Kohler showcases an advertisement of their faucet collection. The advertisement features a woman sitting on a table in a dim room. The headline of the newspaper, titled “Wanted” is partially noticeable. A police officer, blurred in the foreground, holds a newspaper under his crossed arms. The part of the newspaper that is visible is an image of a woman that appears to be the woman sitting on the table. In the center of the table lies a…

Hands The advertisement published by Mccann Erickson titled "Casa Do Menor," is not only traumatic to the eyes but disturbing to the heart while successfully capturing child abuse. The ill grasping hands that trap one into utter confinement are dark, eerie and haunting. The tag line, "Certain Things Hang on Forever", paints an extremely vivid image within one's mind while creating immense feelings within the viewer. It proclaims the truth that after such abuse, it becomes one with the victim.…

they are able to sell their product. Through the analyzation of the ad all but the fine print appears to support their claim while the small text that most readers are meant to skim over strips it of a majority of its credibility. The dog in the advertisement draws the viewers’ attention away from false claims and more towards the idea of caring for their pet by giving them actual meat products. While this approach is effective in general since the company exists today it is ineffective as well…

When you picture a cologne advertisement, do you imagine half naked people or something else? In this ad, we clearly see two half naked people and some very suggestive text for what it means to wear this type of cologne. Your eyes are drawn to the top of the ad where you can see the text and the woman posing in a very suggestive, enticing, and sexually inviting way by showing the viewers her behind. She’s wearing little clothing and as your eyes travel further down you can see a half naked man…

Many companies use advertisements as a tool to sell their product. Advertisements are a key component to aid the consumer in buying the best product. Some people need them to figure out what makeup is best, what brand of clothing is in style, and what food is the most satisfying. Parents magazine contained several advertisements, including some for Natural Choice and Deli-fresh sliced lunch meat. In this particular magazine, the target audience are parents; particularly parents with children.…

Anthony, J, and I chose two still ads from the same cologne line, over a decade apart. The line is “Le Male” by Jean Paul Gaultier, and the two ads that we chose are pictured below. Our task was to analyze the “gayness” of the advertisement, and therefore to also analyze what wasn’t gay about it. To do this, we collectively did research about the history of the content of the ads, the brand and the creator of it, and the models used. Lastly, we analyzed the aesthetics of the ad to pull it all…

I decided to pick an ad that Nike did and it’s called “Find your greatness”. I picked this ad because I wanted to pick something that had a positive message and could inspire people to do something good within themselves. This ad has a very clear message and its even in the name of the title of the ad. Find your greatness within yourself and I think it is a message that everyone should hear because it can be inspiring to people to do something they may have given up on or haven’t tried and…

Plan B One-Step is intended for women who accidentally become pregnant and do not want to follow through with their pregnancy. The drug advertisement for Plan B One-Step displays what looks to be a content, White middle class young woman. In Western society White women are seen as intelligent women who can afford to purchase medication and have the credentials to decide whether or not they should buy it (Fidell & Prather, 1975, p. 23). This might be the reason a woman of colour is not shown in…