Advertisement Essays

As you can imagine television advertisements are the number one business of making money. But today we 're going to talk about two Geico commercials. Geico is an auto insurance company that offers you 15% off in 15 minutes on car insurance. I think Geico just says that so that people can call or go to their website to get a quote. 15% off in 15 minutes is not guaranteed; it is a risk Geico takes to make money. With these funny advertisements the audience is a person with a driver’s license looking for cheap insurance. Also they’re targeting the lower to middle class working people. The first Geico television advertisement has a lizard being interviewed in a radio station, saying how you can trust a lizard instead of hearing somebody else?…

itself, as well as the way people perceive information. In the last few years, advertisement has made itself present in many other platforms, compared to the traditional ones that, in past decades, were a lot stronger and listed. Why has the way of transmitting information been obligated to transform itself? Which is the correct way to transmit and advertise in the present? Advertisements have had a great strength while being shown on television, because television revolutionized how…

Advertisement from the 50s through the 80s The mechanics of advertising on television remain fairly similar throughout the ages. We’ll explore 3 different television advertisements throughout three decades and compare the similarities and differences of each advertisement. The advertisements reviewed are from the 50s, 70s, and 1980s. Each advertisement is designed to appeal to three different demographics. The first being a teen audience, the second and adult audience, the final being…

Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must…

When a phone company puts out an advertisement, their main goal is to promote a message to prevent such tragic events from occurring in society. There are many advertisements trying to grab the audience’s attention to make a difference. In this advertisement, AT&T, uses a real life situation to show the audience how risky it is to use your phone while driving. Since AT&T is a major phone seller, they take advantage of that to reduce the number of accidents in a majority of people to…

Every day we are exposed to an unfathomable amount of advertisements, yet for one reason or another there are a select few that we cannot seem to forget. As for me and my wife there is one advertisement that we both saw for the first time on Fox Sports 1 during a commercial break for a Monster Energy Supercross Event that has resonated in our minds. As I take you through my analysis, we will discover that both my wife and I remember the commercial for differing reasons. The advertisement that we…

interest in the opposite sex. The idea of cologne to help achieve these ambitious goals began to take place. The Axe company jumped at the opportunity and created a line targeting the younger male generation by using images portraying ads using text and tone to inspire men to be themselves, then in return ordinary men will attract model status women. In the first ad which is “the best AXE commercial” the images change throughout. The advertisement is broken up in parts. Each part is a…

This tide ad is full of light colors in the start we see the dad sitting down on a couch, the room looks clean and there’s a lot of not “masculine colors” for example, pink and purple. In the ad the dad, says that he does the laundry so that most mean he cleans the house too. His daughter is always wearing the same dress which is not clean and for him t be able to wash it he lets her play sheriff once a week. This ad is not effective in my opinion I don’t see any dads relating to this because…

salary, and overall better life make the idea of going to college more appealing. When selecting a school, students want to know they are being respected and recognized as an individual. Douglas College advertises a focus on the individual to draw students to their school because they realize they are trying to sell an experience in their commercial, “Ignite Your Potential.” It walks the viewer through different spots on campus with a different student having a contributing part to say. Douglas…

Axe, the male body fragrance line/male hygiene products have a negative outlook on women by objectifying them and making women out to be weak in the presence of a male wearing this scent. The common theme throughout their commercials is that beautiful women will be instantly attracted to you and want to flirt with you. Axe has a lot of commercials where the theme is centered around objectifying women as a sexual goal. Axe - Clean Your Balls is an infomercial about women cleaning sports balls for…