Advertisement Analysis Essay

As you can imagine television advertisements are the number one business of making money. But today we 're going to talk about two Geico commercials. Geico is an auto insurance company that offers you 15% off in 15 minutes on car insurance. I think Geico just says that so that people can call or go to their website to get a quote. 15% off in 15 minutes is not guaranteed; it is a risk Geico takes to make money. With these funny advertisements the audience is a person with a driver’s license looking for cheap insurance. Also they’re targeting the lower to middle class working people. The first Geico television advertisement has a lizard being interviewed in a radio station, saying how you can trust a lizard instead of hearing somebody else?…

Every day we are exposed to an unfathomable amount of advertisements, yet for one reason or another there are a select few that we cannot seem to forget. As for me and my wife there is one advertisement that we both saw for the first time on Fox Sports 1 during a commercial break for a Monster Energy Supercross Event that has resonated in our minds. As I take you through my analysis, we will discover that both my wife and I remember the commercial for differing reasons. The advertisement that we…

Advertisement from the 50s through the 80s The mechanics of advertising on television remain fairly similar throughout the ages. We’ll explore 3 different television advertisements throughout three decades and compare the similarities and differences of each advertisement. The advertisements reviewed are from the 50s, 70s, and 1980s. Each advertisement is designed to appeal to three different demographics. The first being a teen audience, the second and adult audience, the final being…

When a phone company puts out an advertisement, their main goal is to promote a message to prevent such tragic events from occurring in society. There are many advertisements trying to grab the audience’s attention to make a difference. In this advertisement, AT&T, uses a real life situation to show the audience how risky it is to use your phone while driving. Since AT&T is a major phone seller, they take advantage of that to reduce the number of accidents in a majority of people to…

This tide ad is full of light colors in the start we see the dad sitting down on a couch, the room looks clean and there’s a lot of not “masculine colors” for example, pink and purple. In the ad the dad, says that he does the laundry so that most mean he cleans the house too. His daughter is always wearing the same dress which is not clean and for him t be able to wash it he lets her play sheriff once a week. This ad is not effective in my opinion I don’t see any dads relating to this because…

interest in the opposite sex. The idea of cologne to help achieve these ambitious goals began to take place. The Axe company jumped at the opportunity and created a line targeting the younger male generation by using images portraying ads using text and tone to inspire men to be themselves, then in return ordinary men will attract model status women. In the first ad which is “the best AXE commercial” the images change throughout. The advertisement is broken up in parts. Each part is a…

salary, and overall better life make the idea of going to college more appealing. When selecting a school, students want to know they are being respected and recognized as an individual. Douglas College advertises a focus on the individual to draw students to their school because they realize they are trying to sell an experience in their commercial, “Ignite Your Potential.” It walks the viewer through different spots on campus with a different student having a contributing part to say. Douglas…

so if you are up to date on the trending topics of conversation of today 's interests, the commercial will most likely relate to you, therefore intriguing you in what message the commercial is conveying. On the denotative level the producers are capturing your attention by making the ad appealing to what you see and on the connotative level they are appealing to your emotions. In the infomercial, clean your balls, the camera is mainly focused on the men 's facial reactions to the attractive…

This Advertisement is trying to show you how good their head phones are. By doing this they are showing us how much sound they block out sound. Image you are on a beautiful river, with the most perfect music playing through your ear, everything is nice and calm, you don’t have a worry in the world. All of a sudden you are thrown off a huge cliff, which just so happens to be a water fall and before you know it everything goes black. You can still hear the beautiful music playing in your ears. You…

Advertisements are beginning to advertise much more than just their products. New advertising techniques focus on grabbing the viewers’ attention, instead of showing their product. In one advertisement a group of friends is showing smiling on a roof, all wearing nice suits. The ad focuses more on these well-dressed individuals, who appear to be having a fun time. When this is done, it completely takes all attention away from what they are trying to sell, which in this case was cologne. In…