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21 Cards in this Set

  • Front
  • Back
The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organizaiton and its environment so as to achieve organizaitonal goals.
strategic management
the general plan of major avtion by which an organization intends to achieve its long-term goals
grand strategy
the standardization of product design and advertising strategies throughout the world
globalization
the modification of product design and advertising strategies to wuit the specific needs of individual countries
multidomestic strategy
a strategy that combines global coordination to attain efficiency with flexibility to meet specific needs in various countries.
transnational strategy
the plan of action that prescribes resouce allocation and other activities for dealing with the environment, achieving a competitive advantage, and attaining organizational goals
strategy
what sets the organization apart from others and provides it with a distinvtive edge in the marketplace
competitive advantage
a business activity that an organization does particularly well in comparison to competitors
core competence
the condition that exists when the organization's parts interact to produce a joint effect taht is greater than the sum of the parts acting alone
synergy
the level of strategy concerned with the question "what business are we in?" pertains to the organization as a whole and the combination of business units and product lines that make it up
corporate-level strategy
the level of strategy concerned with the question "How do we compete?" pertains to each business unit or product line within the organization
business-level strategy
the level of strategy concerned with teh question "How do we support the business-level strategy?" Pertains to all of the organization's major departments
functional-level strategy
the stage of strategic management that involves the planning and decision making that lead to the establishment of the organization's goals and of a specific stategic plan
stategy formulation
the state of strategic management that involves the use of managerial and organizational tools to direct resources toward achieving stategic outcomes
strategy implementation
analysis of the strengths, weaknesses, opportunities, and threats (SWOT) that affect organizational performance
situation analysis
A division of the organization that has a unique business mission, product line, competitors, and markets relative to toher SBUs in the same corporation
strategic business unit (SBU)
the organization's mix of strategic business units and product lines that fit together in such a way as to provide the corporation with synergy and competitive advantage
portfolio strategy
a concept developed by the Boston Consulting Group that evaluates strategic buisness units with respect to the dimensions of business growth rate and market share
BCG matrix
a type of competitive strategy with which the organization seeks to distinguish its products or services from that of competitors.
differentiation
a type of competitve strategy with which the organization affressively seeks efficient facilities, vuts costs, and employs tight cost controls to bemore efficient than competitors
cost leadership
a type of competitive strategy that emphasizes concentration on a specific regional market or buyer group
focus