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30 Cards in this Set
- Front
- Back
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Media/Medium according to Dreiser |
an agency by which something is accomplished, conveyed, or transferred |
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Adorno |
- Came up with "culture industry" theory - Thinks masses are mindless sheep - wrong but brings up points for future theorists to build upon (he's important) |
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Benjamin |
- Artistic genius model is DEAD (media matters) - opposite of Dreiser and his theory of the media not having importance |
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agent/audience |
creator/consumer |
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Ideology |
a system in which on recognizes one's self
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critical theory |
combo of philosophy and empirical research of social science. It's explanatory, practical, and normative |
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aura |
that feeling you get when you look at a painting in real life vs picture in textbook |
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McLuhan |
- hero of counter-culture movement - medium is everything (extension of ourselves, change in media means change in human routine/lifestyle) |
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discourse |
a convo/an interaction (what) |
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syntagmatic chain |
the order in which info is given |
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event |
raw UNFILTERED event
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discursive form |
form that the message takes within a discourse (how) |
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semiotic paradigm |
the rules that govern communication (language, grammar, etc)
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denotative codes |
FACTS/raw/what it is in the world |
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connotative codes |
how does this relate to the world/AESTHETIC/what comes to mind when you think |
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iconic codes |
something that looks like what it means (cow symbol, television) |
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naturalized codes |
codes that don't look like it's representation, does not indicate what it is, codes that have been given meaning (NO symbol) |
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mapping |
when you map codes, assigning something to it's place by it's relationship to other known things/ has to do with your past
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Kuhn |
- focused on feminism
- model of meaning circulation - believes representation matters |
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Dominant hedemonic |
understands, agrees |
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negotiated |
understands, agree with some points and not others
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oppositional |
understands, does not agree
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Hall |
- coding and decoding
- codes n mapping |
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Habermas |
- public sphere - critical of Adorno's pessimism/rejects Marx's theory of value n base superstructure model |
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public sphere |
mass audience/grouping communications |
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principle of publicness |
the voice of the people/ the right of that knowledge or to speak of that knowledge |
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private |
exclusion of the public sphere/ not public |
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state power |
power granted to certain people to care for public/ability for government to positively influence public sphere |
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representative publicness |
given to group of people or representative to represent a certain path of power or authority |
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bourgeois pubic sphere |
people with certain goals/ interests to create their own goal or community |
