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4 Cards in this Set
- Front
- Back
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Performance |
Determines which channels are performing better, down to the most granular level |
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Baseline |
Helps you understand impact of unmeasured marketing, seasonality, and external factors |
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Split Funnel |
Determines which channels are performing better within prospecting vs. retargeting |
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Optimization |
Allows you to make real time optimizations, and predict success of future campaigns |
