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11 Cards in this Set
- Front
- Back
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Media vs vehicles |
media= generall communication channels eg radio vehicles= specfic broadcast programs eg top gear |
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network advertising |
mass media, national wide eg noel leemign |
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spot advertising |
targeted by reigon eg carls jr |
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brand / product placement |
cant skpi ads if they are part of the content run dmc my adidas |
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radio |
100+ in nz PROS ability to reach segmented audicnes use of local personalities CONS no visuals difficulty buying |
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Tv ads |
PROS ability to use humour demonstration ability CONS costs clutter |
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newspapers |
historically, the leading ad medium declining PROS reigon based mass media coverage people in the frame of mind CONS clutter changing compsoition of readers |
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magazines |
hundreds of special interests magazines exist PROS ability to have detailed info pop magazines reach larger audinces CONS long lead times clutter |
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out of home ads |
billboards, vehicles, bus stops |
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point of purchase ads |
best time to reach cs - right when makign the decisions eg interactive desplays ttry to influcen behavoir |
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packaing model |
Visibility; attract cs Info; stimulate trial processs, ecourage repeat purchases Emotional appeal; evoke desired feelings or mood Workability; package functions how it communicated |
