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10 Cards in this Set
- Front
- Back
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Amenities |
Features providing comfort, convenience, or pleasure |
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Branding |
An organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors |
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Destination Mix |
The major elements or components that constitute a tourist destination, usually including facilities, attractions, infrastructure, transportation and hospitality services |
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Niche Marketing |
Identifies small but profitable market segments and designs or finds products for them |
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Positioning |
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer |
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Unique Selling Proposition |
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. |
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Geographics Segmenting |
A product based on location; Surf Boards at the beach and Snow Skis in Colorado Rocky Mountains |
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Advertising Campaign |
A coordinated series of advertisements and promotions used in the same time frame to meet certain objectives |
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Business Plan |
A formal statement of business goals, an explanation of how the goals can be achieved, and the details steps for reaching the goals |
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Price point |
The position a company its product/service on a scale of lower- to higher priced offerings |
