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14 Cards in this Set

  • Front
  • Back

Unity

the way in which the different elements of a composition interact with one another



works as a whole



planned

gestalt

closure


proximity


similarity / repetition


continuity

closure

when an object is incomplete


we still see complete figures


reacts to patterns that are familiar


based on survival instinct

proximity

putting elements close together


simplest

similarity

repeat similar design elements to create harmony



repeat: color, shape, texture, direction, angles, etc

similarity

can be emphasized if it is dissimilar to the others, this is an anomaly

continuation

design carries the eye through and around the image



use a line an edge or a direction to carry the viewers eye



can be subtle or deliberate

serial design

multiple units in a whole, design must seem like part of a series

grid

can vary the size color or hue and its still unified

repetition

variety adds interests (related variations)

How to Add Variety (5)

curves


position


columns


size


shapes

unity through repetition (2)

rigid unity


Graceful unity

Rigid unity

each element exactly the same

Graceful unity

each element essentially the same, the individual elements have slight variations