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34 Cards in this Set
- Front
- Back
Administered Distribution System
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a distribution system in which producers manage all of the marketing functions at the retail level
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Agents/Brokers
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marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
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Cash-and Carry Wholesalers
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wholesalers that serve mostly smaller retailers with a limited assortment of products
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Channel of Distribution
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a whole set of marketing intermediaries, such as wholesalers and retailers that join together to transport and store goods in their path (or channel) from producers to consumers
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Contractual Distribution System
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a distribution system in which members are bound to cooperate through contractual agreements
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Corporate Distribution System
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a distribution system in which all of the organizations in the channel of distribution are owned by one firm
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Direct Marketing
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an activity that directly links manufacturers or intermediaries with the ultimate consumer
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Direct Selling
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selling to costomers in their homes or where they work
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Drop Shippers
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wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
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Electronic Retailing
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selling goods and services to ultimate consumers over the internet
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Exclusive Distribution
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distribution that sends products to only one retail outlet in a given geographic area
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Freight Forwarder
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an organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination
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Inbound Logistics
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the area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers
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Information Utility
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adding value to products by opening two-way flows of information between marketing participants
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Intensive Distribution
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distribution that puts products into as many retail outlets as possible
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Intermodal Shipping
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the use of multiple modes of transportation to complete a single long-distance movement of freight
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Logistics
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the marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of consumption to meet customer requirements at a profit
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Marketing Intermediaries
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organizations that assist in moving goods and services from producers to industrial and consumer users
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Materials Handling
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the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations
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Merchant Wholesalers
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independently owned firms that take title to (own) the goods they handle
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Outbound Logistics
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the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers
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Place Utility
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adding value to products by having them where people want them
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Possession Utility
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doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service
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Rack Jobbers
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wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment
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Retailer
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an organization that sells to ultimate consumers
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Reverse Logistics
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the area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials
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Selective Distribution
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distribution that sends products to only a preferred group of retailers in an area
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Service Utility
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adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time
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Supply Chain (Value Chain)
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the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
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Supply-Chain Management
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the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate
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Telemarketing
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the sale of goods and services by telephone
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Time Utility
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adding value to products by making them available when they are needed
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Utility
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in economics, the want-satisfying ability, or value, that organizations add to goods or services when the products are made more useful or accessible to consumers than they were before
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Wholesaler
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a marketing intermediary that sells to other organizations
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