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6 Cards in this Set
- Front
- Back
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Promotion
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The act of informing or reminding consumers about a specific product or brand.
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Promotional Mix:
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Is the combination of promotion methods that a firm uses to increase acceptance of its products.
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Advertising:
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A nonpersonal sales presentation communicated through media or nonmedia forms to influence a large number of consumers
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Personal selling:
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A personal sales presentation used to influence one or more consumers
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Sales promotion:
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The set of activities that is intended to influence consumers
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Public relations:
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Actions taken with the goal of creating or maintaining a favorable public image
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