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33 Cards in this Set
- Front
- Back
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Glyph |
- An elemental symbol within an agreed-upon set |
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Letterform |
- Type of glyph - Refers to a letter's shape |
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Character |
- Type of glyph - Letter, punctuation mark or figure |
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Leading |
- Spacing between lines of text |
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Kerning |
- Adjustment of horizontal white space between individual pairs of letters in a block of text |
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Letterspacing/tracking |
- Adjustment of horizontal white space between all letters in a block of text
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Wordspacing |
- Size of the space between words |
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Paragraph spacing |
- Amount of vertical space above or below a paragraph |
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Indents |
- Separates paragraphs - Ideally same size as leading - Good when space is limited - ALTERNATIVE: outdent |
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Paragraph spaces |
- Separates paragraphs - More aesthetically luxurious/spacious - Good when space is less limited - Ideally smaller than leading size |
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Paragraph symbols |
- Mark start of paragraphs - Allows start of new paragraph without new line - Good for sidebars, etc. but NOT main body copy |
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Small caps |
- Capitals at x-height - Good for emphasis without feeling aggressive |
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Caps |
- Capitals at full cap height - Avoid two sizes of caps side by side - Use 10+ letterspacing to avoid looking tight/dense |
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Slab serif |
- AKA Egyptian - Thick, squared serifs |
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Monospace font |
- AKA fixed-width - Letters and characters all occupy same amount of horizontal space - See also: Tabular figures |
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Page colour |
- Overall density of ink on the page - Determined by spacing and typeface(s) used - Aim for mostly even grey in main body copy when squinting |
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Drop cap/Decorative initial |
- Helpful for indicating start of article (usually in top left of page) - May use highlighted colour or different font |
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Bullet/numbering formatting |
- Should be outside paragraph, not embedded inside |
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Old style figures |
- Numbers include ascenders and descenders - More consistent page colour - Good for numbers in middle of text |
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Lining figures |
- Numbers all at cap height - Most commonly used |
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Proportional figures |
- Each figure occupies space according to its horizontal size (ex. 1 < 6) - Better spacing/kerning |
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Tabular figures |
- All figures occupy same space (ex. 1 = 6) - More white space - Good for data - Line up along columns |
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Superscript/subscript |
- Figure or symbol smaller than normal line of type, set slightly above/below it - Commonly used in mathematical formulae/data |
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Hyphen |
- Used to separate words across lines of text/hypenate them - Ex. Courtney Cox-Arquette |
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En dash |
- Same width as lower-case "n" - Used for ranges of things instead of "to" - Ex. 0-100 real quick |
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Em dash |
- Same width as lower-case "m" - Used for emphasis/separation - Ex. inserting a clause in the middle of a sentence |
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Diacritical mark |
- AKA accents - Glyphs added to a letterform - Usually serves to indicate pronunciation |
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Pilcrow |
- AKA Paragraph symbol - Fancy backwards capital "P" |
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Ampersand |
- Meaning "and" - From French "et" |
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Ligature |
- Two or more letters joined as single glyph - Ex. Æ |
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Selecting appropriate font for a project |
- Consider intent behind the design of the typeface - Display/small print - Monospaced/proportional |
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Choosing fonts that work well together |
Consider: - Is the font appropriate? - Do the x and cap heights match? - Are the ascenders/descenders of similar size? - Is the character width approx. the same? |
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Establishing hierarchy |
- From big/colourful > light/small |
