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26 Cards in this Set
- Front
- Back
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culture
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Totality of socially transmitted behavior patterns, arts, beliefs, and institutions, and all other products of human work characteristic of a community or population.
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folk culture
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culture by and for the people
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high culture
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-culture of the elite
-fine arts, literature, opera |
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mass culture
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Wide distribution to mass audience
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False Needs
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Pop culture distracts us from important issues like healthcare and poverty making us want stuff that we don’t really want.
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FCC
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Federal Communication Commission
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NET
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National Educational Television
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CTW
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Children's TElevision Workshop
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Does TV violence lead viewers to be violent?
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Yes.
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FTC
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Federal Trade Commission
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Semiotics
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study of signs and symbols
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Polysemic
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Multiple possible meanings
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1927 Radio Act
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-created licensing criteria
-must serve public interest |
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Clutter crisis in advertising
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-too many products/ads that are similar
-similar products that you have to differentiate somehow -large quantity of ads |
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How to reach resistant consumers
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product placement
-Seamless integration of product and narrative |
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Narrowcasting
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Directing content at narrowly defined audience
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Rapaille-reptilian hot button
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unconscious motivations
-ad codes trigger responses |
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Factors that motivate consumers
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-principle
-status -action |
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Actualizers
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independent, product doesn’t express identity (principles)
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Fulfilled
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tend to be older, status quo, functionality, durability, practicality (principlse)
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Believers
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Traditionalists, patriotic (principles)
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Achievers
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Products demonstrate status, newly successful (status)
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Strivers
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Products demonstrate aspirations (status)
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Experiencers
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18-24 year olds, uncommitted, disposable income, trendy, edgy
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Makers
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- DIY, tend to be disinterested consumers
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Strugglers
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No resources
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