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11 Cards in this Set

  • Front
  • Back
A mental group of similar objects, events, people, or behaviors (such as bringing to mind the facial expressions, voice tones, and body movements associated with anger)
multi-level system to organize data (such as vegetation-->trees, shrubs, plants--> evergreen trees, disiguous trees)
The best example of a category (such as a robin as an example of a bird)
Methodical, logical rules or procedures that guarantee solving a particular problem (such as walking up and down every aisle of a grocery story examining every item until you find a tube of hair gel)
Speedy, rules-of-thumb that allow us to make judgments and solve problems efficiently (such as checking the personal care aisle in the grocery store when looking for hair gel)
A rule of thumb for judging the likelihood of things in terms of how well they seem to match particular prototypes often leading us ignore other relevent information (Who is the better guess for a short, thin person with glasses and a tweed sport coat who likes to read poetry--a truckdriver or a college professor?)
Representative Heuristic
Estimating the likelihood of events based upon their availability in memory (It is why some people who are afraid to fly believe that the plane will crash)
Availability Heuristic
The impact of how an issue is presented affects decisions and judgments (75% lean ground beef vs. 25% beef fat)
Framing Decision
The inability to see a problem from a new perspective
The tendency for one's pre-existing beliefs to distort logical reasoning
Belief Bias
Clinging to one's initial conceptions after the basis on which they were formed has been discredited
Belief Perseverance