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12 Cards in this Set

  • Front
  • Back
DEMOGRAPHY
THE STUDY OF THE CHARACTERISTICS OF HUMAN POPULATIONS
BABY BOOMERS
POST WWII BABY BOOM PRODUCED 78 MILLION BABIES BETWEEN 1946 AND 1964
MACROENVIRONMENT
LARGER SOCIETAL FORCES THAT AFFECT THE WHOLE MICROENVIRONMENT
MICROENVIRONMENT
FORCES CLOSE TO A COMPANY THAT AFFECT THE ABILITY TO SERVE ITS CUSTOMERS
MARKETING INTERMEDIARIES
FIRMS THAT HELP THE COMPANY TO PROMOTE, SELL AND DISTRIBUTE ITS GOODS TO FINAL BUYERS
MARKETING RESEARCH
GATHERS AND ANALYSES INFORMATION ABOUT THE MOVEMENT OF GOODS FROM PRODUCER TO CONSUMER
SAMPLE
TRIAL AMOUNT OF A PRODUCT GIVEN TO CONSUMERS
PRIMARY DATA
INFORMATION COLLECTED FOR THE SPECIFIC PURPOSE AT HAND
CULTURE
SET OF VALUES, PERCEPTIONS AND WANTS, LEARNED BY A MEMBER OF SOCIETY FROM FAMILY
ATTITUDE
EMOTIONAL FEELINGS AND ACTION TENDENCIES TOWARD SOME OBJECT OR IDEA
BELIEF
A DESCRIPTIVE THOUGHT THAT A PERSON HOLDS ABOUT SOMETHING
LIFESTYLE
A PERSONS PATTERN OF LIVING