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12 Cards in this Set
- Front
- Back
DEMOGRAPHY
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THE STUDY OF THE CHARACTERISTICS OF HUMAN POPULATIONS
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BABY BOOMERS
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POST WWII BABY BOOM PRODUCED 78 MILLION BABIES BETWEEN 1946 AND 1964
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MACROENVIRONMENT
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LARGER SOCIETAL FORCES THAT AFFECT THE WHOLE MICROENVIRONMENT
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MICROENVIRONMENT
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FORCES CLOSE TO A COMPANY THAT AFFECT THE ABILITY TO SERVE ITS CUSTOMERS
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MARKETING INTERMEDIARIES
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FIRMS THAT HELP THE COMPANY TO PROMOTE, SELL AND DISTRIBUTE ITS GOODS TO FINAL BUYERS
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MARKETING RESEARCH
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GATHERS AND ANALYSES INFORMATION ABOUT THE MOVEMENT OF GOODS FROM PRODUCER TO CONSUMER
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SAMPLE
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TRIAL AMOUNT OF A PRODUCT GIVEN TO CONSUMERS
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PRIMARY DATA
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INFORMATION COLLECTED FOR THE SPECIFIC PURPOSE AT HAND
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CULTURE
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SET OF VALUES, PERCEPTIONS AND WANTS, LEARNED BY A MEMBER OF SOCIETY FROM FAMILY
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ATTITUDE
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EMOTIONAL FEELINGS AND ACTION TENDENCIES TOWARD SOME OBJECT OR IDEA
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BELIEF
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A DESCRIPTIVE THOUGHT THAT A PERSON HOLDS ABOUT SOMETHING
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LIFESTYLE
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A PERSONS PATTERN OF LIVING
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