The Media In Your Life Chapter 7 Magazines

Front 1

magazines as a unifying force in american life

Back 1

magazines have allowed people across class, social, and racial divisions to read common material, thus providing the basis for mutual understanding

Front 2

the industrial revolution and magazine technology

Back 2

in the mid- to late nineteenth century, developed societies were completing a transition from an economy based handwork and agriculture to one based on mechanized industry. The shift from handowkr to mechanized production increased efficiency and radically lowered the cost of printing, which made magazines and newspapers affordable for a large population

Front 3

era of democratic reading

Back 3

by the mid-nineteenth century, thanks to the availability of cheap publications, all classes of society were encouraged to become readers. the new democracy of readers eagerly devoured newly created magazines and newspapers.

Front 4

stereotyping

Back 4

the use of a paper mat to make cylindrical molds for printing

Front 5

electrotyping

Back 5

a metal plate used in letterpress printing by coating a lead or plastic mold of the page to be printed

Front 6

specialization in publishing

Back 6

as early as the mid-nineteenth century, magazines adopted the practice of targeting specific segments of an audience rather than appealing to the general public. Magazines continue this trend in the twenty-first century.

Front 7

patent medicines

Back 7

packaged drugs that can be obtained without a prescriptions. before the fda was created, these drugs often contained large amounts of alcohol and sometimes opium.

Front 8

market segments

Back 8

the target audience. the group of indivudals a magazine selects to target for its readership.

Front 9

muckrakers

Back 9

the label muckrakers was introduced by theodore roosevelt and has long been applied to investigative reporters who dig into backgrounds of people and organizations, often exposing corruct political or business practices. the label sometimes connotes sensationalized or even irresponsible and un-ethical reporting.

Front 10

dime magazines

Back 10

magazines that cost ten cents and appealed to a broad class of readers. these magazines were less expensive than the quality monthlies that preceded them.

Front 11

35 millimeter

Back 11

photographic film that has a frame for exposure 35 millimeteres in length. it is used for both still and moving pictures.

Front 12

fast film

Back 12

generic term for the film that photographers use to stop fast action. does not need long exposure to light to capture the photographic image.

Front 13

pass-along rate

Back 13

the total number of readers who read a magazine regularly, including those who read copies that were given or passed along, to them.

Front 14

consumer and business magazines

Back 14

the two main types of magzines are magazines for general audiences of consumers and magazines for specialized audiences of professionals and businesspeople. consumer magazines are distributed to the public through either subscriptions or retail sales, carry advertisements for consumer products, and may cover any general or specialized topic. busines magazines, sometimes called trade journals, are distributed through controlled free subscriptions or paid subscriptions and contain articles and advertisements that are of interest to small target audiences.

Front 15

demographics

Back 15

characteristics of an audience for mass media based on age, gender, ethnic background, education, and income.

Front 16

zines

Back 16

inexpensive magazines produced using desktop publishing programs and usually distributed over the internet.

Front 17

controlled circulation

Back 17

technique of sending magazines free to individuals within an industry to increase identification with an organization.

Front 18

association magazines

Back 18

magazines published by various associations to publicize their activities and communicate with their members.

Front 19

conglomerate

Back 19

a corporation formed by merging separate and diverse businesses

Front 20

market segments for magazine advertisers

Back 20

each magazine strives to sell content and advertising to a specific segment of the total population that the publisher has selected as its target readership. the tastes of the target audience determine the nature of the magazine's offerings.

Front 21

market niche

Back 21

portion of the audience a particular magazine gains as subscribers or buyers.

Front 22

magazine start-up and financing

Back 22

new magazines may get financial support from government or special interests, but most often the support comes from business financiers who have experience in the industry or are willing to take risks in hope of high returns. Some magazines seek funds from subscribers and patrons only (avoiding ads) or from advertisers only (offereing the magazine free to readers), but most magazines are supported by a combination of advertising and subscriptions.

Front 23

venture funding

Back 23

funding of an enterprise with cash from several investors who are interested in innovative enterprises that carry both risk and the potential for large profits.

Front 24

tie-ins

Back 24

the connection made when a magazine runs a story about a product advertised in the magazine

Front 25

package deals

Back 25

a series of media tie-ins.

Front 26

desktop publishing

Back 26

writing, illustrating, and designing publications with a personal computer.

Front 27

distributors

Back 27

companies that help get magazines from the printer to the wholesalers.

Front 28

wholesalers

Back 28

companies that deliver magazines from a warehouse to dealers, such as bookstores.

Front 29

fragmenting markets

Back 29

as rapidly shifting audiences and electronic technology push publications into geographically wider but more specialized segments, questions arise as to whether magazines will continue to correlate the parts of our society.