Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

29 Cards in this Set

  • Front
  • Back
magazines as a unifying force in american life
magazines have allowed people across class, social, and racial divisions to read common material, thus providing the basis for mutual understanding
the industrial revolution and magazine technology
in the mid- to late nineteenth century, developed societies were completing a transition from an economy based handwork and agriculture to one based on mechanized industry. The shift from handowkr to mechanized production increased efficiency and radically lowered the cost of printing, which made magazines and newspapers affordable for a large population
era of democratic reading
by the mid-nineteenth century, thanks to the availability of cheap publications, all classes of society were encouraged to become readers. the new democracy of readers eagerly devoured newly created magazines and newspapers.
the use of a paper mat to make cylindrical molds for printing
a metal plate used in letterpress printing by coating a lead or plastic mold of the page to be printed
specialization in publishing
as early as the mid-nineteenth century, magazines adopted the practice of targeting specific segments of an audience rather than appealing to the general public. Magazines continue this trend in the twenty-first century.
patent medicines
packaged drugs that can be obtained without a prescriptions. before the fda was created, these drugs often contained large amounts of alcohol and sometimes opium.
market segments
the target audience. the group of indivudals a magazine selects to target for its readership.
the label muckrakers was introduced by theodore roosevelt and has long been applied to investigative reporters who dig into backgrounds of people and organizations, often exposing corruct political or business practices. the label sometimes connotes sensationalized or even irresponsible and un-ethical reporting.
dime magazines
magazines that cost ten cents and appealed to a broad class of readers. these magazines were less expensive than the quality monthlies that preceded them.
35 millimeter
photographic film that has a frame for exposure 35 millimeteres in length. it is used for both still and moving pictures.
fast film
generic term for the film that photographers use to stop fast action. does not need long exposure to light to capture the photographic image.
pass-along rate
the total number of readers who read a magazine regularly, including those who read copies that were given or passed along, to them.
consumer and business magazines
the two main types of magzines are magazines for general audiences of consumers and magazines for specialized audiences of professionals and businesspeople. consumer magazines are distributed to the public through either subscriptions or retail sales, carry advertisements for consumer products, and may cover any general or specialized topic. busines magazines, sometimes called trade journals, are distributed through controlled free subscriptions or paid subscriptions and contain articles and advertisements that are of interest to small target audiences.
characteristics of an audience for mass media based on age, gender, ethnic background, education, and income.
inexpensive magazines produced using desktop publishing programs and usually distributed over the internet.
controlled circulation
technique of sending magazines free to individuals within an industry to increase identification with an organization.
association magazines
magazines published by various associations to publicize their activities and communicate with their members.
a corporation formed by merging separate and diverse businesses
market segments for magazine advertisers
each magazine strives to sell content and advertising to a specific segment of the total population that the publisher has selected as its target readership. the tastes of the target audience determine the nature of the magazine's offerings.
market niche
portion of the audience a particular magazine gains as subscribers or buyers.
magazine start-up and financing
new magazines may get financial support from government or special interests, but most often the support comes from business financiers who have experience in the industry or are willing to take risks in hope of high returns. Some magazines seek funds from subscribers and patrons only (avoiding ads) or from advertisers only (offereing the magazine free to readers), but most magazines are supported by a combination of advertising and subscriptions.
venture funding
funding of an enterprise with cash from several investors who are interested in innovative enterprises that carry both risk and the potential for large profits.
the connection made when a magazine runs a story about a product advertised in the magazine
package deals
a series of media tie-ins.
desktop publishing
writing, illustrating, and designing publications with a personal computer.
companies that help get magazines from the printer to the wholesalers.
companies that deliver magazines from a warehouse to dealers, such as bookstores.
fragmenting markets
as rapidly shifting audiences and electronic technology push publications into geographically wider but more specialized segments, questions arise as to whether magazines will continue to correlate the parts of our society.