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24 Cards in this Set

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  • Back
a diagram or picture that attempts to represent how something works. in communication, models are used to try to explain what happens in the creation, sending, and receiving of a message.
a way of transmitting a message from a person or group of people to a person or group of people.
mediated communication
individuals may share messages using an intermediate device or mechanism, perhaps to overcome distances or obstacles. by using media, people can also reach a large number of other individuals.
channel noise
interference in a communication channel, e.g., static on a radio
semantic noise
an interference with communication because of misunderstandings about the meaning of symbols
interpersonal communication
in communication, people use language, gestures, and symbols to share meaning and messages. the communication is interpersonal when it occurs directly between one individual and another, as in a face-to-face conversation.
mass communication
messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication.
gatekeeper of information
a term developed in the 1950's to describe people who control the flow of information. a newspaper editor, who selects some stories and discards others, is a gatekeeper.
signals sent in response to a message. these may be verbal or nonverbal.
professional communicator
person who selects information from sources and processes them for delivery to an audience.
mass media
a form of communication (radio, newspapers, television, etc.) used to reach a large number of people.
media literacy
"literate" consumers learn how media messages are constructed, how they are used to manipulate, and how they affect societal development.
wire service
organizations that collect and distribute news and information to media outlets.
media convergence
media convergence refers to different forms of media converging. This may reflect the convergence of types of content, such as advertising that is incorporated within the story line of a motion picture. sometimes this term also is used to mean technological convergence.
a linkage of thousands of academic, government, and commericial computer sites.
media regulation
governments enforce rules and regulations to promote social stability and mediate social conflicts. because the media and the public "space" they occupy can affect many members of society, the government has always been particularly concerned with regulation of the media.
market and nonmarket media systems
in a free-market society, mass communication can be described as a system that produces information on the basis of the interaction between two forces.
profit margins
the difference between revenue and expenses.
the media as a consumer market
the mass media can be described as operating in a market that sells useful information to readers, viewers, and listeners.
the media as an advertising market
the mass media can be described as operating in a market that sells the attention of readers, viewers, and listeners to product advertisers.
media mix
consumers use of a variety of media, such as newspapers, television, and the web.
targeted advertising
trying to sell a product or service to a particular group of people
interaction between supply and demand
the interaction of media organizations' supply and consumers' and advertisers' demand determines the type of information and ideas available in a media market system. this interaction involves media organzation managers researching what people demand and finding ways to supply it. the reaction of indivudals to the supply determines the content that media companies produce in the future.
cultural imperialism
media products and political and business practices of one culture may have important influences on another culture. These influences can be considered "imperialistic" if they impose patterns and values that ignore or denigrate local customs.