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24 Cards in this Set
- Front
- Back
model
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a diagram or picture that attempts to represent how something works. in communication, models are used to try to explain what happens in the creation, sending, and receiving of a message.
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channel
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a way of transmitting a message from a person or group of people to a person or group of people.
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mediated communication
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individuals may share messages using an intermediate device or mechanism, perhaps to overcome distances or obstacles. by using media, people can also reach a large number of other individuals.
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channel noise
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interference in a communication channel, e.g., static on a radio
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semantic noise
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an interference with communication because of misunderstandings about the meaning of symbols
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interpersonal communication
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in communication, people use language, gestures, and symbols to share meaning and messages. the communication is interpersonal when it occurs directly between one individual and another, as in a face-to-face conversation.
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mass communication
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messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication.
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gatekeeper of information
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a term developed in the 1950's to describe people who control the flow of information. a newspaper editor, who selects some stories and discards others, is a gatekeeper.
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feedback
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signals sent in response to a message. these may be verbal or nonverbal.
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professional communicator
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person who selects information from sources and processes them for delivery to an audience.
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mass media
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a form of communication (radio, newspapers, television, etc.) used to reach a large number of people.
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media literacy
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"literate" consumers learn how media messages are constructed, how they are used to manipulate, and how they affect societal development.
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wire service
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organizations that collect and distribute news and information to media outlets.
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media convergence
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media convergence refers to different forms of media converging. This may reflect the convergence of types of content, such as advertising that is incorporated within the story line of a motion picture. sometimes this term also is used to mean technological convergence.
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internet
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a linkage of thousands of academic, government, and commericial computer sites.
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media regulation
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governments enforce rules and regulations to promote social stability and mediate social conflicts. because the media and the public "space" they occupy can affect many members of society, the government has always been particularly concerned with regulation of the media.
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market and nonmarket media systems
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in a free-market society, mass communication can be described as a system that produces information on the basis of the interaction between two forces.
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profit margins
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the difference between revenue and expenses.
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the media as a consumer market
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the mass media can be described as operating in a market that sells useful information to readers, viewers, and listeners.
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the media as an advertising market
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the mass media can be described as operating in a market that sells the attention of readers, viewers, and listeners to product advertisers.
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media mix
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consumers use of a variety of media, such as newspapers, television, and the web.
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targeted advertising
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trying to sell a product or service to a particular group of people
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interaction between supply and demand
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the interaction of media organizations' supply and consumers' and advertisers' demand determines the type of information and ideas available in a media market system. this interaction involves media organzation managers researching what people demand and finding ways to supply it. the reaction of indivudals to the supply determines the content that media companies produce in the future.
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cultural imperialism
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media products and political and business practices of one culture may have important influences on another culture. These influences can be considered "imperialistic" if they impose patterns and values that ignore or denigrate local customs.
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