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20 Cards in this Set

  • Front
  • Back
The scientific study of the feelings,thoughts, and behaviors of individuals in social situations.
systematic observation
behavior is systematically observed and recorded
naturalistic observation
behavior is systematically observed in natural settings
large number of people answer questions about their attitudes or behavior
Correlation method
-a scientist systematically observes 2 or more variables to determine whether changes in one are accompanied by changes in the other
- allows predictions to be made
- -1.00 -> + 1.00
Positive Correlation
As one variable increases/decreases the other increases/decreases
- same directions
Negative correlation
As one variable increases, the other decreases and vice versa.
- Opposite directions
Experimental method
one or more factors (the IV) is systematically changed to determine whether such variations affect one or more factors (the DV)
- Can determine causal relationships
Independent Variable
variable that is systematically changed in an experiment
Dependent Variable
Variable that is measured in an experiment
Random Assignment
participants must have an equal chance of being exposed to each level of IV
stays the same
External Validity
the extent to which the findings can be generalized to real-life social situations and to people different from those who participated in the experiment
Inferential Statistics
a special form of math that allows the evaluation of the likelihood that a given pattern of research results occurred by chance alone
Meta Analysis
a stats technique for combining data from independent studies in order to determine whether specific variables have significant effects across the studies
- proposed on the basis of EXISTING evidence
- organize info
- make predictions about observation conditions
- results support = accepted
- results dont = modified and further researched
-based on a theory
-tested by research
-a technique whereby researches withhold information about the purposes or procedures of a study from their participants
- some might require it
- but can raise ethical issuse
Informed consent
provide research participants with as much info as possible about a research project before they decide whether to participate in it
at the conclusion of the study, provide participants with full information about the nature of the research and the hypotheses under investigation