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12 Cards in this Set
- Front
- Back
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The Public's Fascination with Celebrities
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Wish fulfillment: dream of glory
Hero-worship: yearn for heros Vicarious sense of belonging Desire for entertainment |
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The Work of a Publicist
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Publicist, press agent
Positive news Protect from bad: express real intent, apologize for bad Issue of statement vs. conference - Control vs. dissatisfied media - Nature of individual - Hugh Grant, Mel Gibson, David Letterman |
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Conducting a Personality Campaign
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Interview client: questionnaire, detailed interview, secondary
Client News Kit: bio with news, feature angles, photos, additional background Marketing strategy: what sell, to whom, how Conduct campaign |
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Conduct Campaign
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IMC approach
News releases/features: planter Photo, photo opportunities Public appearances: booker Awards Social media: twitter, facebook, web, bloggers |
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Promoting Entertainment Event
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Publicity to stimulate ticket sales: focus on personalities, style, history
Ex. Play: announcement, leads, rehearsals, opening date, features, interviews, photos of rehearsal, opening, review, web, blogger, social media Movie: drip-drip-drip; unit man or woman Planters, bookers, exclusives, ticket give-away's, product placements, merchandizing |
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The Business of Sports
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Web information
Emerging sports, competition Player focus, star/hero Business issues: labor Community relations |
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Sports PR Tactics
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Media kits
Bios Stats Entertain Maintain press box Interviews Book appearances Crisis issues Web: site, blog, social media |
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Sports Publicity: MUSTS for Sponsorships
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Media apparel
User friendliness Sales appeal Thematic applications Special event potential |
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Phases of Travel Promotion
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8% of world workers; 10% of global economy ($5.5 trillion); 10% of US GNP
Stimulate desire Arrange to reach it Comfortable, entertain |
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Stimulate
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Travel articles, brochures, videos, WWW, conventions
Travel writers/freelancers "Familiarization Trip" Social media, YouTube, Ex. Guam Good treatment and mess-ups Appeal to target markets - Packaging: Ex. prepaid, alumni groups, etc. - Appeals to seniors: largest |
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Arrange: Boom on Internet
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Airline tickets, hotel, packages
Full services: ex. travelocity.com Guam example: visitguam.org |
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Coping with Threats and Crises
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Recession
Environmental: gulf Civil/Political: Greece, Mexico drug issues State issue: Arizona immigration Work not done: QE II Tragedy: Natalie Holloway and Aruba Terrorism: Marriott Pakistan: 5 teams: research and writing, media, internal communication, community relations logistics |
