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25 Cards in this Set
- Front
- Back
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Reach of Radio
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13,750 radio stations, 10,000 commercial
Reaches 80% daily in US Average 11 hours a week |
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Reach of TV
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1600 TV stations, 1200 commercial
Reach 95% in US daily 37 hours a week |
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Radio and TV Thrive
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Content has extended to other digital platforms
Generate larger audiences for single events than other media Passive activity, not much effort |
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Radio
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Audio News Release
Radio PSAs Radio Media Tours |
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Audio News Release
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Differ from print release
Written for the ear More concise and to the point: 60 seconds; 125 words Writing style: more conversational |
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Audio News Release
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ANR
2 forums Actuality: announcer type Soundbite version: announcer and soundbite (quote) Length: 60 seconds Include paper version MediaLink, West Glen Communications |
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ANR: Production, Delivery, Use
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Telephone, CD, MP3, Web; even script version
75% news directors prefer phone, especially for late breaking Use Relatively inexpensive Segment: Cision, Burrelles Use due to cost-saving issues Like regional, health, finance Timeliness Localization Humanization Audio news release example |
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Radio PSA
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Non-profit
Good return Uppercase Times: :10, :15, :20, :30, :60 Add sound Delivery: mail script, CD, 800 number download, web download |
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Radio PSA
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For 60-space line:
2 lines = 10 seconds (25 words) 5 lines = 20 seconds (45 words) 8 lines = 30 seconds (65 words) 16 lines = 60 seconds (125 words) |
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Radio Media Tours
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RMT
Central location for source; phone hook-up Publicist book time with station Low cost, convenience Know shows, research Timing: seasonal, etc |
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Television
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TV version of press release
Video News Release PSA Satellite Media Tours Guest Appearances Product & issue placement Approaches Send release Media alert & advisory Phone, e-mail VNR |
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TV Release
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Send release
Media alert & advisory Phone, e-mail followup |
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TV VNR
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:90 typical
$20,000 - $50,000 Not for minor stories Sell client, subtle Format Script: visual, audio |
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VNR Production
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Enlist pros: writing, video, audio, talent, delivery
News footage look No superimpose No stand-up reporter Local angle if possible Good graphics, animation a plus V0 track, SOT Track News, Evergreen |
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VNR Delivery
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Include B-Roll
Advisory sheet Primarily satellite MediaLink OnStar VNR |
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VNR Use
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Heavy use
End of news, fill in Cost savings: 1 of 12 minutes Average good VNR: 40-50/ stations, 2-3 million viewers Script: p. 393 |
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The New Trend: B-Roll Package
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70% news directors want B-Roll attached, make own VNR
Issue of "fake news" 2-3 minutes of relevant visuals to show Ex. Sony, A4S: security camera on bus B-Roll National Bed Month |
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TV PSA
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Like radio
Average station: 137 a week Short, to the point, professionally produced Slide, VO; more complex video Talking head Produced version, storyboard BCSPCA |
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Satellite Media Tours
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SMT
Like radio, source at central location 85% of TV stations use Arrange feed time Location ideas: Ex. new hotel & casino Also news feeds: video, soundbites: Ex. Christie's SMT Examples |
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Guest/Personal Appearances
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TV or/and radio
Pitch call, letter: do as they want Not news department, producers, talent coordinator, booker Know to show: bacons, watch Prepared, concise, relaxed 3-4 week load |
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Personal Appearances: Talk Shows
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4000 radio
20 national TV syndicated Local shows: morning, lunch Magazines: 3-10 minute, Ex. 60 Minutes |
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Material: Booker Pitching
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Newsworthy
Timely Useful Viewer appeal Spokesperson talent Not too commercial |
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TV Interviews
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Do prepare
Gestures, eye contact Body positioning Be yourself, open, brief, honest Play it straight, watch humor Dress for occasion Holes in head Don't look at the monitor |
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TV Interviews
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Taped: all won't be aired
Don't be defensive Don't say no comment Do stop |
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Product Placements
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ET: Reese's Pieces: place product in show
Place in movies, TV: fee Game shows; prizes, give-away In-kind: use hotel for mention Issue placements: Ex. teen pregnancy, drinking & driving Radio: DJs: interviews, placement Share a Coke: YouTube Video |
