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10 Cards in this Set
- Front
- Back
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Attitude |
A lasting, general evaluation of people (including oneself), objects, advertising, or issues stored in memory. |
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Automatic Attitudes |
Any process that leads to the activation of some concept or response whenever a set of external stimuli are presented, regardless if a subject's attempt to bypass or ignore the distraction |
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Zanna and Rempel |
An attitude is a categorization of the stimulus object along an evaluative dimension based on three classes of information |
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Cognition |
Beliefs a consumer has toward an attitude object |
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Affect |
Feelings about an attitude object |
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Behavior |
The person's actions with regard to an attitude object |
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Utilitarian Function |
Related to the basic principles of reward and punishment |
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Value Expressive Function |
Attitudes that perform a value-expressive function |
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Ego Defensive Function |
Attitudes formed to protect the person from external threats or internal feelings |
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Standard Learning Hierarchy |
Beliefs>>Affect>>Behavior |
